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I don’t remember the last time I did a project — for my clients, or my business — that didn’t involve one or more email marketing campaigns.
Emails are CENTRAL to online marketing success.
They are widely-known as the single-most profitable online marketing channel.
(According to email service provider Constant Contact, email has an average ROI of $42 for every $1 spent.)
And oftentimes it’s only because email is so profitable that a business is able to invest heavily in other channels, such as paid advertising on Facebook, Google, and other networks.
Your ability to get results with email will drive your TOTAL online marketing and copywriting success…
But here’s the tricky part…
Not all email campaigns are created equal!
The goal of one email or email sequence could be drastically different from another.
How emails are used can vary dramatically within a single campaign, and certainly within a business.
And if your strategy is dramatically different between emails, you can bet your copywriting techniques need to shift to match the strategy, too.
Here’s how to differentiate yourself as an email copywriter…
Novice email copywriters don’t do strategy.
Your client tells you they need an email written… Or an email sequence written… And you do it.
You just focus on writing the best emails possible.
And that can be good enough, especially getting started.
But you’ll never be taken seriously as a high-value email copywriter until you bring your own strategy.
Which means you understand the different emails that can be used…
And the different roles they can play…
And you’re able to sit down for your business or your client and map out a total email marketing plan to maximize your sales and profits.
What email marketing strategy should every copywriter know?
And if you really want to get to email A-list status…
I’m answering these questions and then some in Strategic Email Marketing for Copywriters…
We’ll go deep into this special topic, covering all of this in detail.
You’ll get a download of all my thinking behind my email marketing strategy, all the way up to writing the emails themselves.
And honestly, this is the most important part.
But don’t just take it from me.
You may know Mark Ford as the #2 at Agora, one of the biggest ($1 billion+ per year revenue) direct marketing companies in the world.
Or maybe you know him better under his pen name of Michael Masterson, which he used with American Writers & Artists, Inc. (AWAI) and in writing many of the best books on marketing and copywriting in the last couple decades.
In reading my emails, he told me…
“I’m very impressed with your thinking. Good thinking, I’ve said countless times, is the essence of good non-fiction writing.”
When you get the thinking right, the emails and results will flow effortlessly.
Strategic Email Marketing for Copywriters was originally recorded as the June 2021 Monthly Insiders Call.
With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one. Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.
Video Lesson (1:13:14)
A Quick Request
Download Mind Map and PDF for Strategic Email Marketing for Copywriters
This is comprehensive but very actionable content. I won't ding any stars off for the mindmap training (I loathe mindmaps) because Roy does such a great job explaining everything.
Roy went through the birds-eye view of the entire email marketing system with specific details. Anyone interested in maximizing conversion using e-mail as a communication tool should go through this session.
I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing email@example.com. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.
My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.