Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together at least 20-40 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

July 2021 Insiders Call:

"Welcome Mat" Funnels
 to Get New Customers

Want new customers — from cold traffic — for yourself or clients?

Your FIRST stop should be a “welcome mat” funnel.

[You may have heard of these as “tripwire” funnels.  But can we agree that’s a bad name?  After all, who wants to be booby-trapped, as a customer?  It’s much better to have the welcome mat laid out for our arrival!]

Why a welcome mat funnel?

Here’s the thing…

If someone is BRAND NEW to doing business with you…

They don’t know you yet…

And they definitely don’t like or trust you.

So it’s your responsibility to start the customer relationship in a way that builds knowing, liking, and trusting…

And doing it in a way that can also be profitable at scale, covering your traffic costs.

In other words…

You need to find a way to get them spending money right away…

That they still feel comfortable with when they don’t really know you yet.

The welcome mat is your sweet spot!

This is a low-priced, low-ticket offer…

An introduction to you and what you do…

That DOES NOT replace your core offer of products or services…

But instead is a step on the journey to becoming a full customer.

Your best customers will want to buy this THEN they will want to know what else you have to offer.

And this works whether you sell products OR services, whether your core offer is something much cheaper or a very high-ticket offering.

The key is: once you adapt the welcome mat to your biz, it works…

This works across markets, across industries, across product categories.

Get the principles and strategies right, and you can design a funnel that brings your best customers in…

Spending money with you for the first time…

And ready to buy more.

And when you nail it, you can just keep paying to get this offer in front of them…

Knowing your bringing in more and more customers, and making more and more sales.

Then something even better happens…

If you do this right, you’re making good sales on the front end, in customer acquisition, from day one.

Done right, these funnels are often profitable enough to scale up paid traffic.

But the thing is, that first transaction is just the beginning.

Because you’re bringing in BUYERS.

And any good marketer knows, a list of BUYERS is far more valuable than a list of LEADS.

Once someone has proven they will pay for an offer in a market, it’s highly likely they’ll be interested in investing far more.

As they say, “A buyer is a buyer is a buyer is a buyer.”

And all these leads you bring in are buyers who will be open and interested in your next offer, and your next, and your next…

Making your business even more profitable.

The July 2021 BTMSinsiders Monthly Insiders Call will be on "Welcome Mat" Funnels to Get New Customers…

I’ll be sharing the principles, strategies, and techniques behind building these customer acquisition funnels…

Whether you’re doing it for your biz or for clients…

No matter what other products you’re looking to sell…

We’ll discuss where it applies…

How to structure not just the first sale in the funnel, but all the other sales afterwards…

I’ll give you some examples from across product categories…

And I’ll even suggest some proven optimizations to eke out more revenue and profit from every click and prospect you send into your funnel.

Members: Watch the call recording now...

Yours for bigger breakthroughs,

Roy Furr

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [July 2021 Insiders Call] "Welcome Mat" Funnels to Get New Customers

    • Call Recording (01:05:51)

    • Download Mind Map and PDF for "Welcome Mat" Funnels to Get New Customers
  • 2

    A Quick Request

    • A Quick Request
  • 3

    [June 2021 Insiders Call] Strategic Email Marketing for Copywriters

    • Call Recording (01:13:14)

    • Download Mind Map and PDF for Strategic Email Marketing for Copywriters
  • 4

    [May 2021 Insiders Call] The Podcast PR Blueprint

    • Call Recording (53:03)

    • Download Mind Map and PDF for The Podcast PR Blueprint
  • 5

    [April 2021 Insiders Call] Client Offers Hotseats

    • Call Recording (01:03:50)

    • Download Mind Map and PDF for Client Offers Hotseats
  • 6

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Webinar Recording (1:02:39)

    • Get Bob's Book & The Presentation Slides
  • 7

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Call Recording (01:07:13)

    • Download Mind Map and Printable Outline for The 6-Step Belief-Shifting Framework
  • 8

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Call Recording (56:24)

    • Download Mind Map and Know Thy Customer Framework Graphic
  • 9

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Webinar Recording (56:09)

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails
  • 10

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv
  • 11

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Call Recording (1:02)

    • Download Mind Map
  • 12

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Call Recording (1:04)

    • Download Mind Map & Bonuses
  • 13

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map
  • 14

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator
  • 15

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad
  • 16

    [August 2020 Insiders Call] My System to Get Testimonials

    • Call Recording (48:36)

    • Download Mind Map
  • 17

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)
  • 18

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Call Recording (56:07)

    • Download Mind Map & Supplemental Materials

    • BONUS Copy Review Checklist Walkthrough Video (1:21:40)

    • BONUS: Creative Dealmaking (Big Royalties, Little Work) (12:01)
  • 19

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Call Recording (48:10)

    • Download Mind Map & Prompts Reference Sheet
  • 20

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map
  • 21

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map
  • 22

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map
  • 23

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map
  • 24

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides
  • 25

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now

Reviews

5 star rating

Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggest...

Read More

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. Don’t miss these.

Read Less

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing help@btmsinsiders.com. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.