Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together 20-30 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

April 2021 Insiders Call:
Client Offers Hotseats

The 3 pillars of an effective client offer are WHO, WHAT, and HOW…

Who do you serve?

Who is your ideal client?  How would you recognize them if you were talking to them?  Have you identified a list of them that you can contact?

What result can you generate?

That is, what do they want that you can deliver for them?  What problem do they want to have solved?  What solution do you offer to that problem?

How do you generate the result?

For your ideal client, what are your actual deliverables?  How do you get them the outcome they desire?  What is your process?

Nailing down your perfect offer, based on these 3 pillars, can completely change your life…

When I was getting started as a copywriter, I basically just wanted to get paid to write.  

Sure, I knew I wanted to work with direct response companies.  But beyond that, I didn’t really know.

Later, I got crystal-clear on my who, what, and how.  And everything changed.

When I was talking to a perfect client, we both knew it.  When I had something to offer that they wanted, we also knew that.  And then when I explained how I’d get them their result, it was in alignment with their current business.

They were ready to hire me on the spot.

Everything about my client business became so much easier at that point.

It’s been over a decade since then, and I’ve worked in many roles…

I’ve been an outside talent.  I’ve hired outside talent.  I’ve helped others with recruitment.

Over and over again, I hear complaints from both sides…

Here’s an example…

Copywriter: “I can’t find any good clients looking to hire copywriters.”

Client: “I can’t find any good copywriters to hire.”

Meanwhile, here I am finding too many good clients to serve, and knowing that there is a lot of talent out there that is going unrecognized.


This applies to client businesses of all stripes.

There’s a gap between the expert service providers and those who would hire them.

The gap is in the offer…

If you absolutely nail the WHO, WHAT, and HOW of your offer, your perfect clients will jump all over working for you.

You’ll become practically unstoppable.

I know because it happened to me, and I’ve seen it happen over and over again.

When you are able to speak directly to your best prospects and explain that you’re able to get them the result they want and how…


I want to help you nail your client offer…

Are you willing to be a victim?  (I mean, volunteer!)

For this month’s Monthly Insiders Call, I’ll be inviting you onto the “hotseat” — we will discuss, brainstorm, tweak, improve, optimize, or even overhaul your client offer, LIVE on the line.

This will be very dynamic and interactive for each person who is willing to step up.  (You will receive personalized advice that could be worth a fortune in client fees going forward.)  And instructive for everyone one the line.

For your own offer, you’ll see exactly how I would position your services to…

  • Get more clients.
  • Get the best results for clients.
  • Get the biggest payday per client.

Plus as you watch and listen to everyone else’s offers being worked on, you’ll be getting even more ideas for yourself.

And who knows what else we’ll cover?!  Because this is dynamic with the offer itself as the starting point, there are all sorts of insights and action items that may come out for getting more clients and growing your business.

Join me for this Client Offers Hotseats call?

You’ll be free to participate in two ways.

First, of course, all members are able to join for the live call without volunteering for a hotseat.  However, the success of this call will be made by having a significant number of hotseats to provide ample opportunity for conversation and feedback.  So I encourage…

Second, you can participate in a hotseat PLUS attend the full call to get the perspectives on others’ offers as well.

These are separate forms.  Registration is through Zoom and the hotseat pre-submission is a typeform.  Please fill out both!

Members: Pre-register for the live Zoom call now… 

Members: Submit your client offer info to have me review it on the call…

Yours for bigger breakthroughs,

Roy Furr

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [April 2021 Insiders Call] Client Offers Hotseats

    • Pre-register for the live Zoom call now

    • Submit your client offer info to have me review it on the call

  • 2

    A Quick Request

    • A Quick Request

  • 3

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Webinar Recording (1:02:39)

    • Get Bob's Book & The Presentation Slides

  • 4

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Call Recording (01:07:13)

    • Download Mind Map and Printable Outline for The 6-Step Belief-Shifting Framework

  • 5

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Call Recording (56:24)

    • Download Mind Map and Know Thy Customer Framework Graphic

  • 6

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Webinar Recording (56:09)

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails

  • 7

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv

  • 8

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Call Recording (1:02)

    • Download Mind Map

  • 9

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Call Recording (1:04)

    • Download Mind Map & Bonuses

  • 10

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map

  • 11

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator

  • 12

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad

  • 13

    [August 2020 Insiders Call] My System to Get Testimonials

    • Call Recording (48:36)

    • Download Mind Map

  • 14

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)

  • 15

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Call Recording (56:07)

    • Download Mind Map & Supplemental Materials

    • BONUS Copy Review Checklist Walkthrough Video (1:21:40)

    • BONUS: Creative Dealmaking (Big Royalties, Little Work) (12:01)

  • 16

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Call Recording (48:10)

    • Download Mind Map & Prompts Reference Sheet

  • 17

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map

  • 18

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map

  • 19

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map

  • 20

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map

  • 21

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides

  • 22

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now


5 star rating

Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggest...

Read More

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. Don’t miss these.

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Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.