Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together at least 20-40 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

October 2021 Insiders Call:
Training Your Subconscious Success Mechanism

Unleash Your Inner Greatness By Training Your Subconscious Mind

My 7-year-old daughter gets nervous around dogs.

Especially energetic ones.  Like Bella, the eager pup across the street who would like nothing more than to run up to us…  Jump up…  And get some love.

Bella is pretty harmless, as far as dogs go.

She’s a nice dog!

And even though my daughter knows this, she’d have a moment of panic whenever she saw Bella outside…

… Until the owners got a leash.

Now, whenever they let Bella out into their unfenced yard, she’s on a leash.

At first, this didn’t stop Bella from running toward us when she saw us.

She’d run until SNAP…  She reached the end of the leash and was jerked back.

It didn’t take too long.

Bella learned the limit.

And now when she’s outside, she’ll readily wander the yard within the confines of the leash…

Going here and there and everywhere…

And even getting excited when she sees us.

But my daughter isn’t so worried anymore.

Because Bella doesn’t run at us…

She doesn’t push the boundaries.

She sits like a good dog, and doesn’t cause trouble.

We are all bred to be leashed up little “good dogs,” who don’t push the boundaries and don’t cause trouble…

Except we’re not wearing a physical leash and collar.  (Unless that’s your style! 🤣)

Our leash is social.  Cultural.  Psychological.

We’ve internalized the “leash” since childhood.

  • What’s good, and what’s bad.
  • What’s acceptable, and what’s not.
  • What’s right, and what’s wrong.

We’re taught from birth to stay in our yard, in our leashed-up zone.

Even worse, many of us have internalized messages that our natural and healthy thoughts, feelings, and desires are bad, wrong, and not acceptable.

We have a tight leash.

And instead of running toward what we want…

We lead lives of quiet desperation, wandering well within the acceptable range of behavior…

(Or worse, we compulsively engage in self-destructive behaviors in secret, because we have grown exhausted of holding it in to maintain our “good dog” image.)

Even as we feel an internal pull into the bigger world we know is out there to be explored.

Even as we see our desires just beyond the yard, waiting to be pursued.

Even if our thoughts, feelings, and desires would guide us to enrich our lives and those around us…

And are not the fearsome monsters they’ve been made out to be.

All of the beliefs that make up your “leash” are in your subconscious mind…

And even when you are not aware of them…

ESPECIALLY when you are not aware of them…

OR if you are sometimes aware of them but deny them and shove them down…

They drive behavior from day-to-day, moment-to-moment.

You feel the tug of the leash when…

  • You want to introduce yourself to someone new in a social or networking situation — but you let your fear stop you.
  • You dream a big dream for yourself — but worry you’re not qualified or that you’re playing out of your league.
  • You want to assert yourself in a conversation, or ask for something you want — but just shut up because, “they probably won’t agree.”
  • You plan a productive day — but the moment you have any tough feeling you get lost in distraction and procrastination.
  • You know you’re valuable — but struggle to charge more for your services and worry whether you’re worth it.
  • You want to go after any good thing — but you let fear, doubt, and indecision stop you.
  • You set a course toward the fulfillment of your desires — but quickly find yourself adrift on a sea of indirection.
  • You’re doing what you think you should be doing and getting the results you should be getting — but somehow feel like a fraud and are just waiting for the moment where you get exposed and it all comes crumbling down.

… Basically, any time you feel like you’re not good enough.  (I speak from experience on ALL of this.)

We have a natural feeling, an urge, a desire to get more from life, then…


That familiar tug of the leash, pulling us back and holding us in.

Willpower and conscious intention will never set you free…

This is the bad news: We can’t just wish this all away.

It’s not as simple as just unclipping a physical leash.

No matter how much we want this to change, this change does not come from a desire for things to be another way.

At best, we fill our days with busywork, trying to avoid the nagging discomfort in our subconscious — a sign that something about our current situation is making us miserable.

Our constant busyness turns into workaholism — which is, at least, rewarded with material gain.  From the outside looking in, we are a happy leashed-up dog in our happy little yard.  (Even better if it comes with a white picket fence.)

But we still feel that leash tugging on our neck.

We still feel that sense of constraint.

We have a conscious awareness that more is possible even as our subconscious won’t let us pursue it.

And so we are physically satisfied but emotionally, psychologically, and spiritually starved.

There is no amount of money or resources we can use to buy our freedom. 

There is no amount of dollar bills that will fill the hole in our heart.

(I see this in the public behavior of “the rich and famous,” but I choose not to name names.)

The only way out and to true freedom and liberation is by going inside…

This comes in two parts.

First, you have to connect with your subconscious mind.

You have to get in there, and poke around.

You have to figure out what’s there.

You must, must, must shine light into the dingy, cobwebbed shadows of your subconscious mind.

Not necessarily picking the scabs of past wounds.

But you have to be comfortable bringing conscious awareness to the tempest raging in your subconscious.

And importantly, how all that subconscious “leash” programming from the past is dramatically limiting your possibilities today.

You must learn to notice when your subconscious is creating failure, to keep you constrained.

Then and only then, can you do the fun part…

Second, you can train your subconscious success mechanism.

This is where you learn to loosen the leash, and perhaps let it go.

Rather than being stuck and constrained, you give yourself the ability to pursue your desires in a healthy, confident way.

You get comfortable with yourself, so you can live a full life.

You train your subconscious mind and align it with your conscious goals and desires, and everything clicks into place.

You create freedom and liberation.

This is how you create success, by many measures…

You want health, wealth, relationships, and happiness?

They will mean NOTHING if your subconscious mind is still writhing with monsters and inner demons.

Worse, they won’t stick very well.

You’ll self-sabotage.  You’ll get a good thing then somehow banish it from your life because you don’t think you deserve it.  And it will all happen on a subconscious level, even as you claim it’s what you really want.

But when you can clean up your subconscious and train it, reprogram, nurture it to align with your conscious goals…

Whatever you set out to achieve will come easier, and be more fulfilling.

And they’ll stick far better, because your conscious and subconscious minds will be working in harmony.

This is what we’ll cover in Training Your Subconscious Success Mechanism…

First, how to go inside and connect with your subconscious mind…

Even if that means you find you’ve got a whole pile of head trash you have to clean out before you can get started with the good stuff.

Then, the actual training of your subconscious success mechanism…

To get your subconscious mind working for you, 24/7, to help you achieve whatever goals you set out to achieve.

Training Your Subconscious Success Mechanism is the October 2021 Monthly Insiders Call, for BTMSinsiders members only.

Members: Watch the call recording here…

Yours for bigger breakthroughs,

Roy Furr

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [October 2021 Insiders Call] Training Your Subconscious Success Mechanism

    • Call Recording (1:12:01)

    • Download Mind Map for Training Your Subconscious Success Mechanism

  • 2

    A Quick Request

    • A Quick Request

  • 3

    [September 2021 Insiders Call] Freelance Copywriter Websites

    • Call Recording (1:04:48)

    • Download Mind Map for Freelance Copywriter Websites

  • 4

    [August 2021 Insiders Call] Hiring a Superstar Virtual Assistant

    • Call Recording (57:10)

    • Download Mind Map, PDF and more for Hiring a Superstar Virtual Assistant

  • 5

    [July 2021 Insiders Call] "Welcome Mat" Funnels to Get New Customers

    • Call Recording (01:05:51)

    • Download Mind Map and PDF for "Welcome Mat" Funnels to Get New Customers

  • 6

    [June 2021 Insiders Call] Strategic Email Marketing for Copywriters

    • Call Recording (01:13:14)

    • Download Mind Map and PDF for Strategic Email Marketing for Copywriters

  • 7

    [May 2021 Insiders Call] The Podcast PR Blueprint

    • Call Recording (53:03)

    • Download Mind Map and PDF for The Podcast PR Blueprint

  • 8

    [April 2021 Insiders Call] Client Offers Hotseats

    • Call Recording (01:03:50)

    • Download Mind Map and PDF for Client Offers Hotseats

  • 9

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Webinar Recording (1:02:39)

    • Get Bob's Book & The Presentation Slides

  • 10

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Call Recording (01:07:13)

    • Download Mind Map and Printable Outline for The 6-Step Belief-Shifting Framework

  • 11

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Call Recording (56:24)

    • Download Mind Map and Know Thy Customer Framework Graphic

  • 12

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Webinar Recording (56:09)

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails

  • 13

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv

  • 14

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Call Recording (1:02)

    • Download Mind Map

  • 15

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Call Recording (1:04)

    • Download Mind Map & Bonuses

  • 16

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map

  • 17

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator

  • 18

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad

  • 19

    [August 2020 Insiders Call] My System to Get Testimonials

    • Call Recording (48:36)

    • Download Mind Map

  • 20

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)

  • 21

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Call Recording (56:07)

    • Download Mind Map & Supplemental Materials

    • BONUS Copy Review Checklist Walkthrough Video (1:21:40)

    • BONUS: Creative Dealmaking (Big Royalties, Little Work) (12:01)

  • 22

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Call Recording (48:10)

    • Download Mind Map & Prompts Reference Sheet

  • 23

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map

  • 24

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map

  • 25

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map

  • 26

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map

  • 27

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides

  • 28

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now


5 star rating

Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggest...

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Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. Don’t miss these.

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Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.