Monthly Insiders Call Recordings, Roy Furr, BTMSinsiders

Monthly Insiders Call Recordings + Bonus Content

Exclusive monthly BTMSinsiders training | taught by Roy Furr | $197.00 value

Monthly Insiders Call Recordings + Bonus Content is available exclusively for BTMSinsiders members

Course description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together 20-30 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

October 2020 Insiders Call:
The Magic Number Secret to
Maximum Customer Acquisition

Live Zoom Call: October 22, 2020 at 2 PM US Central Time

Call Pre-Registration Now Available
MEMBERS ONLY: Click Here to Register Now


What’s the #1 advantage you can have in growing a business?

Nearly every successful direct marketer today will tell you it’s the ability to spend more to acquire a customer.

This is as important now as it’s ever been.

Why?  In short, a competitive media landscape.

Every single competitor in your market is fighting for your customer’s attention.

Not only that, in the world of targeted digital advertising, EVERY single business that sells to your customer is fighting for their attention, too.

It used to be that if you advertised in a niche publication, you’d be competing with niche advertisers for ad space.

And, to a degree, that’s still true.

But because of new marketing capabilities like interest targeting, buyer profiling, and paid retargeting…

You could be selling a woodworking offer on a woodworking market on a woodworking website…

But because they were looking up fitness tips last week, your ad is getting beat out by a fitness advertiser who is willing to pay more for a shot at the customer’s attention.

This is the new reality.

And it’s not going away any time soon.

If anything, it’s likely to get WORSE.

Which brings us back to the ability to spend more to acquire a customer.

IF you can spend more…

Not just more than your competitors in your niche…

But more than every business and advertiser competing for their attention (INCLUDING politicians!)…

Then you can show up bigger and more often…

You’ll get their attention…

And you’ll dominate.

…  But what does this look like?

One of my clients sold a $49, 12-month print newsletter subscription.  

This was fulfilled by mail, and probably cost at least half of that in printing and postage.

So let’s assume the margin on this sale was about $25.

But that doesn’t even include all the fixed costs of running his business, including creating editorial for that newsletter.

So even if he kept those costs down as a percentage of each sale, it’s likely it cost him another 50% of the subscription revenue to take care of that.

Which leaves him with about $12.50 out of each sale.

Now, most businesses would look at these numbers and think, “We can’t afford to spend more than $10-$12 to get a newsletter subscriber.”

This client was willing to spend $250.

Was he crazy?

Nope.  He just knew his numbers.

And he knew that if his goal was to scale his business fastest, he didn’t have to make that first sale profitable.

Rather, he just had to acquire customers below his acceptable maximum cost.

And based on a number of different marketing efforts that would go out to new subscribers and during the course of the subscription…

He could create a fast-growing, maximally profitable business as long as…

He could spend $5 or less for every $1 he was bringing in on that first sale!

This allowed him to spend more on media.

It allowed him to show up in more places.

It allowed him to invest bigger on different initiatives to get the prospect’s attention.

It allowed him to create more generous offers.

And in doing so, it allowed him to build his customer database much quicker.

And he quickly grew dominant in a competitive niche, based on this ability to spend.

From there, he focused on maximizing customer value.

Starting by making sure that he was running additional promotions to new customers, to break even and start profiting on that initial cost of acquisition.

And because he had a bigger list, every sale he ran and every promotion brought in more revenue, and more profits.

I call this the “Magic Number.”

It’s the maximum allowable cost per acquisition.

You can calculate it for a full business, in its early stages.

And as you grow, you can calculate by media channel, product line, marketing funnel, or whatever other division makes sense.

But you should absolutely know it.

And through time, you can strategically grow your Magic Number.

Which will allow you to invest more in building your customer base.

And create a bigger business with more revenue and profits.

Gary Halbert once said that all marketing is behavioral psychology and math.  It’s often more fun and exciting to teach the psychology bit.But the math bit can be just as important, and perhaps even more profitable!

For the October 2020 Insiders Call, I’ll be teaching The Magic Number Secret to Maximum Customer Acquisition.

I’ve also put together a calculator (Excel spreadsheet) to help you find a comfortable Magic Number for you…  And to make this a more active learning process.  I’ll demo the calculator on the call and then you can download it and use it for your own business.

Members: Pre-register to attend this Insiders Call LIVE…

If you are not yet a member, a BTMSinsiders All-Access Pass gets you in for this call plus gives you access to the entire catalog.  

Yours for bigger breakthroughs,

Roy Furr
BTMSinsiders

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Monthly Insiders Call Recordings + Bonus Content is available exclusively for BTMSinsiders members

Roy Furr
Roy Furr
Founder & Lead Instructor, BTMSinsiders

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.

Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course Curriculum

[October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition
Hide Content
A Quick Request
Hide Content
[September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad
Hide Content
[August 2020 Insiders Call] My System to Get Testimonials
Hide Content
[August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call
Hide Content
[June 2020 Insiders Call] Special Topic: Email Copywriting Prompts
Hide Content
[May 2020 Insiders Call] Special Topic: Writing Transformational Copy
Hide Content
[April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy
Hide Content
[March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis
Hide Content
[February 2020 Insiders Call] Special Topic: Selling Expert Services
Hide Content
[February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways
Hide Content
[January 2020 Insiders Call] Special Topic: Client Getting
Hide Content

Reviews (1)

Essential viewing if you’re serious ...

by Gary Cooper
Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. Don’t miss these.

Essential viewing if you’re serious ...

by Gary Cooper
Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. Don’t miss these.

Monthly Insiders Call Recordings + Bonus Content is available exclusively for BTMSinsiders members

Roy Furr
Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.