Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together at least 20-40 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

January 2022 Insiders Call:
Small Work, Big Productivity

“NOTHING else matters
if you DON’T do this…”

“If you don't have enough clients...

If the clients you have don't pay enough...

If your projects take too long to complete...

If you have ANY goal you have not yet hit...

This is the ONE thing that actually matters!

More than that - NOTHING else matters if you DON'T do this...

I blocked out 3pm-4pm to ****** *** ******* every day. Now my pipeline is brimming with leads willing to pay more than I've ever charged before.

It isn't sexy. It just works.” 

— Andrew Walton, BTMSinsiders Member

For the last couple months, I’ve been running occasional productivity challenges in the BTMSinsiders Private Facebook Group

Andrew, quoted above, was the winner of one of the recent challenges.

I asked him to weigh in on the power of the challenge.

That quote was his response.  [With one detail redacted here but available in the Facebook Group.]

Here’s the thing…

Most of us have a pretty good idea of our next steps…

Of the next 3-5 things we could do to get us closer to our big goals.

And often, each one of those 3-5 things is a small little task or next action that would be easy to complete if we just sat down and did it.

I’ve taken to calling these tasks “Small Work.”

For many of us, our biggest challenge is sitting down, and getting this Small Work done.

Especially when there are so many other things that compel our attention elsewhere.

We struggle with getting the little things done on a daily basis that would add up to our long-term big goals, if we would just do them.

Last year, I was having a productivity crisis…

I’d established a bare minimum I needed to get done on a weekly and monthly basis.

And I was doing well enough, because that bare minimum was enough to do well.


I wasn’t growing like I knew I could.

And my business wasn’t either.

Because as soon as I was done with the bare minimum, I would hit a productivity wall.

And mind you, this could happen by 10 AM.

(Or sometimes, I’d hit the productivity wall first thing in the morning, not get anything done until the last minute, and then get those essential tasks done in the last few minutes before they were due.)

I’d spend all day in the dopamine deluge of the internet…

Not doing what I actually wanted to be doing — what I intended to be doing.

Willpower, intent, and purpose weren’t enough to actually make me do the work.

The worst part was, I felt like a total failure.

Even as I was doing my best to act like I had everything together…

Inside, I felt like a whole pile of unfulfilled potential.

Knowing, “I could do so much better if I just applied myself.”

…  And other teacher tropes for the smart-but-struggling student.

Even as I knew what to do to move my business forward…

In fact, I had to-do lists, project lists, someday maybe lists — all the ideas in the world — that could’ve helped.

And still, knowing what to do…

I’d reflect at the end of the day, day after day, as I didn’t do ANYTHING meaningful above baseline.

I hit a breaking point…

Basically, I was fed up with myself at just the right moment.

And the universe seemed to know it.

Because within 24 hours of me deciding…




I ended up finding myself watching an ad for Commit Action, a completely different type of coaching program for entrepreneurs and business professionals.

(Not trying to sell you on it, including here because it is relevant to this message — and note that the link above is a referral link that gives us both credit if you sign up after clicking it.)

I’ve had a TON of success with other high-level, strategic coaching.

But this program took a completely different tack.

The solution was Small Work…

That’s my name for it — not theirs.

Basically, they get you to identify a handful of BIG needle-movers.

— What are those things that are most likely to help you achieve your goals, if you can get them done?

— If you get nothing else done, what will be the most likely projects that will create the success you desire?

Then, you break those down.

You identify the handful of Small Work actions you can take THIS WEEK that will move you a few steps forward on your path to your big goal.

Then, importantly, you follow what’s called an “Implementation Intention” process to actually make sure you do the Small Work.


I’ve moved things forward in a bigger way in the last couple months since starting with them than I did in the previous year.

And my momentum is only growing as I get better at the nuances of Small Work execution.

Which is what inspired me to implement the Productivity Challenges for BTMSinsiders members…

Basically, I asked members to decide on ONE PROJECT they want to make progress on.  One important project.

… Then to schedule ONE HOUR per day, to do specific tasks from that project.

… And to report in when they completed each day’s tasks (or even if they didn’t).

… And finally, to reflect on how it all went and what they learned.

And these reflections are representative of what happens when you even follow this simple process…

“These are things I've put off for... dare I say a year or more.  And to do it all in a week? Mind Blowing.”

— George C.

“You are so right about the momentum, Roy. Once I get started it's easy to keep working, almost to finish.”

— Lee B.

“ I KNOW that consistency is the ‘secret’ but this challenge helped me finally put it into PRACTICE. Thanks Roy!”

— Michelle S.

Honestly: You can have all the great business and marketing advice in the world, but if you don’t put it into practice, you don’t get the result.

That’s what so many of my members are now discovering through these productivity challenges.

And still…

Even as I saw so much success from the productivity challenges, I’ve also seen struggles…

— What happens when you miss an appointment?

— What happens when your productivity session doesn’t go as planned?

— What happens if the hour you scheduled feels too constricted?

Or if things are going well…

— How can you keep going with this outside of my productivity challenges?

— And how can you make the next challenge go even better?

And so in an attempt to help YOU apply these principles week in, and week out — and to refine and improve your implementation to the point where you have massive momentum and success…

To help you achieve massive productivity and success through the power of Small Work…

Small Work, Big Productivity was born!

It started because I wanted to do a reflection on recent productivity challenges, to help members achieve more success with the next one.

But the more I considered what that would look like, the deeper I wanted to go.

Until it got to the point where it just made sense to sit down and do a whole class on the topic.

This is me pulling back the curtain on why these productivity challenges have been so effective…

The principles and strategies behind them you can implement every single day…

And how you can achieve much bigger success by focusing on smaller tasks and actions.

Small Work, Big Productivity is the January 2022 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

Members: Watch the call recording here…

Yours for bigger breakthroughs,

Roy Furr

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [January 2022 Insiders Call] Small Work, Big Productivity

    • Watch Now: Small Work, Big Productivity

  • 2

    A Quick Request

    • A Quick Request

  • 3

    [December 2021 Insiders Call] Freedom Through Copywriting

    • Watch Now: Freedom Through Copywriting

  • 4

    [November 2021 Insiders Call] Finding Gold in Your Funnel Stats

    • Watch Now: Finding Gold in Your Funnel Stats

  • 5

    [October 2021 Insiders Call] Training Your Subconscious Success Mechanism

    • Watch Now: Training Your Subconscious Success Mechanism

  • 6

    [September 2021 Insiders Call] Freelance Copywriter Websites

    • Watch Now: Freelance Copywriter Websites

  • 7

    [August 2021 Insiders Call] Hiring a Superstar Virtual Assistant

    • Watch Now: Hiring a Superstar Virtual Assistant

  • 8

    [July 2021 Insiders Call] "Welcome Mat" Funnels to Get New Customers

    • Watch Now: "Welcome Mat" Funnels to Get New Customers

  • 9

    [June 2021 Insiders Call] Strategic Email Marketing for Copywriters

    • Watch Now: Strategic Email Marketing for Copywriters

  • 10

    [May 2021 Insiders Call] The Podcast PR Blueprint

    • Watch Now: The Podcast PR Blueprint

  • 11

    [April 2021 Insiders Call] Client Offers Hotseats

    • Call Recording (01:03:50)

    • Download Mind Map and PDF for Client Offers Hotseats

  • 12

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Watch Now: Facebook Strategy for Copywriters ft. Bob Regnerus

    • Get Bob's Book & The Presentation Slides

  • 13

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Watch Now: The 6-Step Belief-Shifting Framework

  • 14

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Watch Now: Know Thy Customer

  • 15

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Watch Now: Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails

  • 16

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv

  • 17

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Watch Now: Backwards Facebook Ads Copywriting

  • 18

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Watch Now: Writing Powerful Bullets and Fascinations

  • 19

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map

  • 20

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator

  • 21

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad

  • 22

    [August 2020 Insiders Call] My System to Get Testimonials

    • Watch Now: My System to Get Testimonials

  • 23

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)

  • 24

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Watch Now: Cash for Copy Reviews

  • 25

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Watch Now: Email Copywriting Prompts

  • 26

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map

  • 27

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map

  • 28

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map

  • 29

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map

  • 30

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides

  • 31

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now



Huge Treasure Trove of Email Ideas

Jessica Ralph

This training was amazing. I was coming up with so many of my own ideas in the market I'm writing in as I went through. Had to keep pausing to take notes!

A lot of ideas I've heard before but framed in different ways or with different specific examples. Email ideas are one of those things that are always good to hear over and over again so they get in your brain and you can use them when needed without having to go back to a list.

I'll be coming back to this, again and again, to get ideas whenever I need to write an email and don't have an idea that pops into my head right away.


Quick, Insightful, and Incredibly High in Value!

Yamna Malik

This was my first BTMS Insiders lesson and I'm amazed at how much value Roy delivered within one hour! I've taken so many notes!

The best part was learning how effectively the process works, and it's 10x easier too! There were a lot of gold nuggets thrown in there about hooks, story angles, and creating the perfect offer.

I'm ready to practice Roy's technique and take a crack at a couple of ads!


Email Copywriting Prompts Is Great!

Laurie Wright

At first I was sad these weren't the typical swipe copy templates, but as usual Roy knows what he's doing! This is so much better.

Thanks for another great course Roy!


Helped me Understand the hidden secrets behind the acquisition wheel

Muhammad Huzaifa

Roy put total energy and effort to help me understand why successful are successful. Why they're going and growing successfully. Mamma mia, highly recommended.


Really liked this one!

Chris Humphrey

This was packed with great and actionable info. Can't wait to put it into action!


These Prompts are like Crack Cocaine!!!

Mohammad Wasim

You can play around with one or two of these more than 30 prompts and easily come up with a sequence.


Great Freelance Website Training!

Sean Van Zant

I like the way you gave alternative website content pages that are essential for a website. Rather than the optional, popular website architecture. 

And that most copywriter websites don't convert very well. 

You also gave a solution for helping copywriters convert prospects that come to their site through a funnel.


Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. 

His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. 

Don’t miss these.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now