We do our very best to fulfill on our mission: "We share ideas that grow businesses." However, we live in a complex, crazy, and sometimes very unpredictable world. And complex, crazy, and sometimes very unpredictable doubly describe direct response marketing as a discipline, as well as business and entrepreneurship in general. In order to protect ourselves in the event of complex, crazy, and sometimes very unpredictable circumstances, we have to add this disclaimer.
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