Course Description

You might be the SECOND-best salesperson for your offer…

But your customer is the FIRST.

Because even if you’ve spent a lifetime studying persuasion, you’re YOU.  You have a vested interest in saying nice things about what you’re selling.

Your customer, on the other hand, has no ulterior motive.  So they are inherently trusted to tell the truth.

You know this in your gut — but research also proves it.

A study from Nielsen found that 92% of people trust a recommendation from a peer.  And 70% trust a recommendation from a total stranger.

And just think about this: when is the last time you bought a product online and didn't at least consult the star reviews or customer testimonials before your purchase?

The message for marketers: You should be working at least as hard to get recommendations and testimonials from customers as you do on any other copywriting or marketing messaging.

The question becomes: How do you get your customers to recommend you?

That’s the topic of this special training.

Specifically, I’ll be sharing the power of having a SYSTEM in place.

Because it’s one thing to get a few testimonials.  But it’s another thing entirely to have a comprehensive system and process for getting GREAT testimonials from customers just when they’re prone to say the best things about you.

AND to build the system in a way where you’re not just getting, “I like your stuff,” testimonials…  But rather, testimonials in which the customer is specifically laying out the exact benefit of your product, how THEY experienced it, and creating an image for the transformation your new prospect can experience from your offer.

In short, how to build a system to get great testimonials.

Here’s what you’ll get from My System to Get Testimonials…

  • A specific step-by-step walkthrough of my exact system for getting video testimonials from my best customers, just when they are most excited to share their results (leading to an awesome testimonial!)…  EXAMPLES:  Perry Marshall, Patrick Riddle, Joshua Lee Henry, Shiv Shetti, Vitaly Grinblat.
  • What great testimonials contain — that terrible testimonials never have…  What questions I ask to get my best testimonials…  Why I ask these questions…  And how to adapt them to almost any offer… 
  • My inspiration for my testimonial system (from a financial publisher) — and another creative example for how to get the best testimonials (for a very different product).
  • Why it’s critical to capture “the moment of maximum happiness” and how to use this as a trigger for your testimonial-getting system…
  • Best media choices for getting testimonials — what’s easiest, most effective, most believable?

Whether you’re using this to get testimonials for your own business — or to help clients — you’ll find this is another one of those skills that will continue to pay dividends as long as you’re involved in sales and marketing.

You absolutely do not want to miss this.

My System to Get Testimonials was originally recorded as the August 2020 Monthly Insiders Call.

With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one.  Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    My System to Get Testimonials

    • Video Lesson (48:36)

    • A Quick Request

    • Download Mind Map for My System to Get Testimonials

My System to Get Testimonials
is available exclusively for BTMSinsiders members

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Katja Mokotar

I'm always clunky when it comes to asking for testimonials (How do I ask, will they accept is it too soon? Too pushy?) Well... I'll now feel at peace because I have Roy's system - and if he's using it means that's how it's done :)

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Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

My System to Get Testimonials
is available exclusively for BTMSinsiders members

Learn More
Join Now