Course Description

True Freedom Comes From
Having To Take On Another Client
Or Employer, Ever Again

I want to introduce you to a brand-new mindset.

This is a very different mindset.

Different from what most copywriters and copywriting teachers ever talk about.

Most of the copywriting “opportunity” — as presented — is a glorified J-O-B.

Okay, so you go freelance…

  • You’re not going to an office anymore.
  • You’re not clocking in and working the obligatory hours.
  • You can go anywhere, and live anywhere, and maybe make a great living.

But you’re still beholden.

You’re not beholden to ONE boss anymore.  You’re beholden to 2, 3, 5, 10 bosses.

Who all have expectations.

Who are all scrutinizing your work.

Who ALL might fire you, for any given reason.

(In fact, instead of an ongoing work agreement, most relationships are per-project and you are subject to termination at the end even if you’ve done a good job.)

So instead of the stress of pleasing one boss, you’re stressing about pleasing 10.

And with all your so-called “freedom,” suddenly you’re working even harder.

Because what’s the alternative?


The freelance roller-coaster.

You work your little tushy off to keep up because you know what it’s like to not work hard…

You get a client or a project, and you work hard on that.

And you don’t want to spread yourself too thin, so you really focus on this one client.

But frankly, you’re working a little harder than you expected.

You justify it as okay, because you got the project fee.

So your bank account is a little flush right now.

And you’re making sure you deliver the value.

But then, the project is wrapping up, and you come to a startling conclusion…

Your pipeline is empty.

You don’t have another project or client waiting in the wings.

And that once-flush bank account is feeling a little scant.

Or perhaps…

You might even want to go back to the 9-to-5 grind with your tail between your legs…

Have you ever had this urge?

Just give it all up.

Find something simpler.

Or even just a steady paycheck, at a steady job, where you’re maybe doing some of the same work.

Because as appealing as this all seemed…

It can be pretty hard sometimes.

Nobody wrote a sales letter about THAT, selling you the opportunity in copywriting.

👉 They only sell you the magic pill, but the cold hard reality is that copywriting has some pretty big challenges, too.

Don’t get me wrong: Freelance copywriting is AWESOME…

And it’s especially awesome as a stepping stone or supplement to your bigger vision.

I still remember the day I call my Personal Independence Day.

February 11, 2010.

It was the day I walked out of working a traditional job for the very last time.

I’d known for well over a decade that I was not destined for a lifetime of work tilling someone else’s soil in a cubicle farm.

I knew I wanted more.

I also knew in 2005 when I landed that first and last marketing job that my clock was ticking toward that day, even if I didn’t know when it would come.

And becoming a freelance copywriter and enjoying all its freedoms was a HUGE step forward.

The thing is, if your entire goal is to become a freelance copywriter…

And a couple years in, you start to feel stuck in one of the above scenarios…

Where you’re spinning your wheels and getting nowhere…

It might be worth re-thinking the traditional copywriting opportunity.

And if you’re not even there yet?

If you’re doing something else and considering jumping ship for the “greener pasture” opportunity in copywriting?

Well, you probably want the full picture before you dive in.

Here’s the thing…

The copywriting and marketing skillset creates MUCH BIGGER OPPORTUNITIES than freelancing alone…

And so I want to challenge you to think bigger…

Even if your short-term plan and ambition is to simply make a great living as a client copywriter.

You don’t JUST have to work for someone else.

You don’t JUST have to help someone else fulfill their dreams.

You don’t JUST have to make someone else rich.

More is possible, and I want to show you the smart way to go about getting more.

I want to show you how to achieve…

Freedom Through Copywriting.

This special training is about how to make money as a copywriter, but it’s about so much more.

It’s about how to achieve freedom through the moneymaking skill of being a copywriter.

Honestly, copywriting is a superpower.

Once you understand how to make customers show up and make that cash register ring, you have the keys to the business kingdom.

Every business needs customers.

Every business needs sales.

You make those things happen.

Think of it like a big line of dominoes, all set up and ready to knock down.

All those dominoes are all the other pieces of the business, that are totally crucial for the overall business success.

But they’re all just sitting there waiting to play their part, until someone comes and knocks over the first domino.

The person who makes customers show up is the person who knocks over the first domino — and sets off the chain reaction that makes the whole business work.

You are the one who knocks over that first domino.

(You are the one who knocks.  — Okay, sorry, had to throw this reference in here.)

My ultimate goal for you is to give you the path to total freedom through copywriting…

One big realization: If you NEVER have to take on another client or job as a copywriter, you already have that freedom.

Because even if you choose to go back to doing freelance copywriting work, you have the power to say no.

You have the power to work on your terms.

You have the power to call your own shots.

You have freedom.

I will show you what this looks like.

I will show you how to get there.

And importantly, I will show you how to get there in steps or stages so you can get a bigger taste of that freedom for wherever you’re at right now.

Freedom Through Copywriting was originally recorded as the December 2021 Monthly Insiders Call, available as an exclusive benefit of BTMSinsiders membership.

With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one. Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Freedom Through Copywriting

    • Video Lesson (1:06:41)

    • A Quick Request

    • Download Mind Map for Freedom Through Copywriting

Freedom Through Copywriting
is available exclusively for BTMSinsiders members

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An hour well spent

Emem Ofor

In "Freedom through copywriting," Roy took the time to explain how as a freelance copywriter, one should think several steps ahead towards becoming a business owner and not just a person who who sells their copywriting skills. I never thought I could take this path as a freelance copywriter, but through this lesson, Roy has provided several steps for achieving financial freedom through copywriting.


mind opening course!!

thales pena

This course open your mind to all possibilities these skill gives you.


A must watch before anyone starts their freelance journey!

Paroma Minocha

There's so much that needs to be done and be prepared for, before starting as a freelancer.
And this course sheds light on all those factors which nobody talks about.


Life-changing for marketers and copywriters

Benas Cesnakevicius

To me, this was the most eye-opening and strategic copywriting/marketing success training I have ever watched and it was just 66 minutes long...

Roy definitely has a massive library with a lot of great trainings and courses. Still, the one I think is the most important of them all, and I think everybody should watch it (especially marketers and copywriters) is called  "Freedom Through Copywriting"

This training is for you if:

#1 You want to have a life of true freedom as a copywriter and have a long term vision (so you are not thinking one week or one month ahead)

#2 You feel like you are stuck in a certain stage in your career, and  you want to understand what is your NEXT STEP

#3 You want to start accumulating money without "having to take another client ever again."

#4 If you want true freedom and peace of mind beyond just making 6 figures a year. (never having to have "money anxiety" ever again!)

#5 You want to understand the principles of money and how your can "stack money" instead of just making it

P.S. I suggest downloading the mindmap immediately after watching and rewriting the whole thing in your own handwriting.

I know that it will take some time(for me it took 15 minutes), but it works!


Great insight

Alexandros Arsoudis


Illuminates my path as a copywriter

Douglas Lee

Deciding to become a copywriter was a very recent decision, as I'm transitioning from being a business owner/entrepreneur to focusing on instead building up copywriting as a skill.

Roy's words strongly reinforced what first inspired me to make the leap, as copywriting in itself is an incredible skill and like any skill it's up to your own creativity on how you can maximize your earnings.

Really appreciate how you've articulated the process clearly, and how a copywriter upon establishing fast freedom should start looking at building up leveraged income streams!

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Freedom Through Copywriting
is available exclusively for BTMSinsiders members

Learn More
Join Now