Course Description

Email is STILL the most powerful marketing channel…

You can spend $1 on email marketing, and get $44 in return.

That’s according to one recent study, that reported the average ROI of email is a whopping 4,400%.

And it’s definitely bolstered by what happens when you get someone on your list.

At almost no additional cost, you can keep sending marketing messages, which they’ll keep opening, engaging with, and clicking on for as long as they consider you relevant.

… Again, at almost zero additional cost.  It’s no wonder email ROI is sky-high.

That said, you have to stay RELEVANT.

You have to stay INTERESTING.

You have to stay ENGAGING.

You have to stay FRESH.

In every email, you have to be just as interesting as the first time you encounter them.

So how do you consistently write powerful, profitable email copy?

In this training, I share 31+ proven email copywriting prompts…

Here’s the thing…

I write an original marketing/content email every day…

I often write 5 or more marketing emails in a day, when building a marketing campaign for myself or clients…

I write emails to cold traffic, and to people who’ve been following my work for years…

I write email in my own voice, and I write emails in the voice of clients…

I don’t even know how many thousands of emails I’ve written over the years, all meant for one primary purpose…


Getting a prospect to engage, click through, and take an action (including making a purchase) after getting my email.

What I’ve found is there’s really a limited number of core email copywriting approaches that consistently get response.

These reflect the deep-level principles and strategies to get people to engage with a message.

For example… 

One prompt is to talk about famous people or celebrities…  And in the marketing/entrepreneurship market, Dan Kennedy is a relevant celebrity.  So if I write an email that mentions Dan Kennedy, I automatically get a boost of attention.

Another prompt is proof…  If you’re reading this right now, it’s at least in part because of the spend $1, get $44 stat I mentioned in the open.  That’s an example of proof that gets attention.

I’ve identified 31 prompts like this that you can use in your emails.

These are NOT templates that lead to writing the same repetitive and stale marketing emails over and over again.

These are ideas that work on their own, or that can be combined.

And they can be used in any market, for any offer.

They help you keep your emails FRESH, and they help you get attention to you can GET RESPONSE.

And you can use them to start writing better marketing emails today.

Email Copywriting Prompts was originally recorded as the June 2020 Monthly Insiders Call.

With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one.  Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

Email Copywriting Prompts
is available exclusively for BTMSinsiders members

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Fantastic value!

Hunter Arnold



Abdul Razak

I knew I was good at writing. Every time I was practising, I wanted to merge it with a concrete proven framework. Then I came across your prompts. Writing will just be a glorious flow.

Thank you for sharing


Never worry about what to say to your email list again!

Amber Butler

I was struggling to come up with new ideas to send to my list. It can feel that you're saying the same thing over and over. And when you want to email your list more often, coming up with what to say can be difficult. What I loved about this course is that it's straight to the point and he breaks each concept down in detail so that it's easy to understand.



Jason Roberts


Your magic box with email ideas

Kirill Hord

If you're looking for a topic or theme for writing your next email... but your "idea generator" refuses to work today...  

Then you owe it to yourself to have this course. By following these prompts, you can spark your ignition of creativity...

I liked this course... Now I have + one powerful "cannon" in my arsenal.


Best training ever

Jim Carlin

This one course on its own was worth the monthly subscription. This is copywriting gold.


31 email writing prompts.

Nick Huonder

This was just what I needed. A structure that is easy to follow with unlimited possibilities! I am super excited to follow this "neverlost" system.Thanks Roy
My confidence soars!


I took down a lot of notes during this course.

Kai Li Fu

Stayed up to 2am watching this course. I couldn't stop. I think some of the concepts here are useful for copy outside of emails :) especially if you are a beginner like me!



Ayebanoa Benwari

Your email content and marketing won't remain the same after this. It can even help with your sales pages



Katja Mokotar

Just having these email prompts printed out cut my brainstorming and writing time in half. Guys, this is gold.


All You Need To Slay The Inbox

Ian Emslie

This comprehensive email prompt 'strategy tree' has everything you need to build out a  killer campaign for your clients...

It may look a little intimidating at first, but trust me, it's not!

Roy gives a very clear explanation of how to use these prompts and gives you just enough juice for your ideas without providing you with a full template... Personally, I wouldn't have it any other way!

I mean, who wants to send the same email everyone else is sending anyhow?

Great stuff.


No more staring at a blank screen

Benas Cesnakevicius

Do you need a literally endless resource of sales copy ideas? So you never ever have to stare at the blank screen ever again....
...If that's the case, you must read on...

Here I am again. Blown away and excited to motivate you guys to jump on another course from BTMSinsider's library.

This course is for you if....

#1 You don't have a big budget on paid ads and want to skyrocket your business results almost for free (just a bit of hard work required)

#2 You want to improve your email copywriting skills and write 3 or 6 email-long campaigns so much faster!

#3 Sometimes(or often) you feel stuck at the beginning of your sales message, wondering "what would work best for this market"

#4 If you want to have an endless resource of ideas next to you whenever you write for your business or for clients you serve. (content writing or copywriting)

#5 You have a goal to serve high-income clients as a copywriter and want to charge what you are worth (at least $100-$200/email)

I don't know if I will come back to this group every time I find and watch a super-valuable course on BTMSinsider's library, but...

...I will do it whenever I feel like somebody else is going to find it valuable as well.

And the main reason I am doing this is that...
I know that not everybody is taking full advantage of this program.

And I know that because I bought so many programs in the past and didn't even use 20%.

So I want you guys to really make the best out of it and change your lives for the better. And do not wait any longer.

I am doing that as well!


Huge Treasure Trove of Email Ideas

Jessica Ralph

This training was amazing. I was coming up with so many of my own ideas in the market I'm writing in as I went through. Had to keep pausing to take notes!

A lot of ideas I've heard before but framed in different ways or with different specific examples. Email ideas are one of those things that are always good to hear over and over again so they get in your brain and you can use them when needed without having to go back to a list.

I'll be coming back to this, again and again, to get ideas whenever I need to write an email and don't have an idea that pops into my head right away.


Email Copywriting Prompts Is Great!

Laurie Wright

At first I was sad these weren't the typical swipe copy templates, but as usual Roy knows what he's doing! This is so much better.

Thanks for another great course Roy!


A Gold Mine for Copywriters!

Paroma Minocha

A simple course with immense value! These writing prompts are an effective way to overcome writer’s block. And it is so much fun to write a headline using these prompts.


These Prompts are like Crack Cocaine!!!

Mohammad Wasim

You can play around with one or two of these more than 30 prompts and easily come up with a sequence.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Email Copywriting Prompts
is available exclusively for BTMSinsiders members

Learn More
Join Now