Course Description

Email is STILL the most powerful marketing channel…

You can spend $1 on email marketing, and get $44 in return.

That’s according to one recent study, that reported the average ROI of email is a whopping 4,400%.

And it’s definitely bolstered by what happens when you get someone on your list.

At almost no additional cost, you can keep sending marketing messages, which they’ll keep opening, engaging with, and clicking on for as long as they consider you relevant.

… Again, at almost zero additional cost.  It’s no wonder email ROI is sky-high.

That said, you have to stay RELEVANT.

You have to stay INTERESTING.

You have to stay ENGAGING.

You have to stay FRESH.

In every email, you have to be just as interesting as the first time you encounter them.

So how do you consistently write powerful, profitable email copy?

In this training, I share 31+ proven email copywriting prompts…

Here’s the thing…

I write an original marketing/content email every day…

I often write 5 or more marketing emails in a day, when building a marketing campaign for myself or clients…

I write emails to cold traffic, and to people who’ve been following my work for years…

I write email in my own voice, and I write emails in the voice of clients…

I don’t even know how many thousands of emails I’ve written over the years, all meant for one primary purpose…


Getting a prospect to engage, click through, and take an action (including making a purchase) after getting my email.

What I’ve found is there’s really a limited number of core email copywriting approaches that consistently get response.

These reflect the deep-level principles and strategies to get people to engage with a message.

For example… 

One prompt is to talk about famous people or celebrities…  And in the marketing/entrepreneurship market, Dan Kennedy is a relevant celebrity.  So if I write an email that mentions Dan Kennedy, I automatically get a boost of attention.

Another prompt is proof…  If you’re reading this right now, it’s at least in part because of the spend $1, get $44 stat I mentioned in the open.  That’s an example of proof that gets attention.

I’ve identified 31 prompts like this that you can use in your emails.

These are NOT templates that lead to writing the same repetitive and stale marketing emails over and over again.

These are ideas that work on their own, or that can be combined.

And they can be used in any market, for any offer.

They help you keep your emails FRESH, and they help you get attention to you can GET RESPONSE.

And you can use them to start writing better marketing emails today.

Email Copywriting Prompts was originally recorded as the June 2020 Monthly Insiders Call.

With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one.  Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Email Copywriting Prompts

    • Video Lesson (48:10)

    • A Quick Request

    • Download Mind Map & Prompts Reference Sheet

Email Copywriting Prompts
is available exclusively for BTMSinsiders members

Learn More
Join Now



Email Copywriting Prompts Is Great!

Laurie Wright

At first I was sad these weren't the typical swipe copy templates, but as usual Roy knows what he's doing! This is so much better.

Thanks for another great course Roy!


A Gold Mine for Copywriters!

Paroma Minocha

A simple course with immense value! These writing prompts are an effective way to overcome writer’s block. And it is so much fun to write a headline using these prompts.


These Prompts are like Crack Cocaine!!!

Mohammad Wasim

You can play around with one or two of these more than 30 prompts and easily come up with a sequence.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.