Course Description

One of the most powerful YouTube videos I’ve ever put out is on the “Sequence of Beliefs” concept…


In that video, I combined lessons learned from Dan Kennedy, Clayton Makepeace, and my own experience…

Into one powerful conclusion…

If you can get your prospect to agree with the right set of beliefs, in the right order, making the sale is almost inevitable.

But that begs the question: What are these beliefs?

If you’d asked me for any given project I was working on, I probably could’ve told you.

I could sit down, create an outline, and list them out.

That’s good for me, but it does nothing for you.

Because in order for you to have this same skill…

You’d either need a telepathic link into my brain…

To download my total copywriting experience and thinking…

Or some other way to get this thinking installed into your mind.

Honestly, this was a big unanswered question for years…

Could I zoom out on my thinking process and identify the most important sequence of beliefs?

I mean, I would want this to apply in nearly every marketing and selling message…

Every piece of copy…

In a way that you can immediately plug in your message, and go to town.

In short, I needed a framework.

And honestly, I didn’t just need this for you.

I needed this for ME, too.

Because I wanted a way to shortcut my own process of coming up with a sequence of beliefs for every promo I wrote.

So that I could write more powerful copy, faster.

I knew that as long as I did NOT have this, my results were suffering.  I wasn’t making myself or my clients as much revenue and profit as we could have.

And still, the dots weren’t connecting…

Until I received a flash of insight…

I’m a huge believer in the power of our unconscious mind to give us what we need.

When you set an intention and let your subconscious mind work on it, it will find a way.

It will combine things you hear and read and learn…

With new and fresh ideas and angles…

To give you the exact conclusion you’re looking for.

And that’s exactly what happened with my desire to find a model or framework to actually implement the sequence of beliefs concept.

I was working on one client project…

Going through my notes on some old marketing programs…

Digging into other resources…

Guiding another copywriter on another project for another client…

And I had yet another emergency turnaround project land in my lap, where I had to take someone’s copy that wasn’t hitting and make it work…

When suddenly…

BOOM: A moment of clarity!

I sat down and created an outline…

Not for one particular project…

But for ALL the projects…

Basically a sequence of beliefs to rule all sequences of beliefs…

An easy framework where you can plug in your offer, your stories, your message…

And land on just the right sequence of beliefs that will make your copy or other selling message work.

This will change the way I write copy forever — and you, too…

Listen, there’s nothing more powerful than sitting down with a clear outline of what you want to say…

Saying it…

And have your copy just work.

That’s why we use copy outlines and frameworks.

That’s why we try to swipe the deep structure and deep psychology of other winning ads.

That’s why we’re always digging for another copy framework to help us write the next promo…

(And this isn’t just about sales letters and landing pages, this same framework can be used for VSLs, webinars, email sequences, and basically whatever other media format you want — because it’s based on how we come to believe an offer is a good purchase.)

This represents my most up-to-date thinking on structuring selling messages…

When I had about 3 days to rework an hour-long VSL script, I just plugged it into this framework and went to town.

When I sat down to structure the next big client promo I’m writing, I pasted this into my document FIRST.

When I was guiding another copywriter for how to structure his promo for one of my clients, this is what I told him to follow.

Heck, I even used it for this piece of copy you’re reading right now.

And all my copy is coming out faster, more powerfully, and if early metrics offer any clue, this just works.

I wanted to get this into your hands as fast as possible…

So you can see how simple this is.

You’ll see how it brings together your entire message to create just the right beliefs that will make your prospect want to buy.

You’ll even see how it leverages so many of my other lessons, including my PAISA formula, Story Selling lessons, and the templates from High-Velocity Copywriting into a new, simpler, more powerful flow and sequence.

And you’ll be able to start using this immediately.  (Even if you haven’t gone through the above training yet.)

Imagine, cranking out your next winner at record-breaking speed!

Once you’ve gotten your hands on this — The 6-Step Belief-Shifting Framework — I’m sure you’ll be ready to test it out…

And see for yourself just how powerfully it works to help you write winning copy…

So you’ll pop open a document…

Copy and paste it in…

And start to write…

Following the framework…

Simply saying what it tells you to say…

Writing just the right copy, at the right time, to guide your prospect through their sequence of beliefs…

From that first impression…

To discovering what your offer can do for them…

To seeing how well it works, and how easily it can work for them…

To how you’ve practically guaranteed their success, and how to get started…

(And yes, I teased it a little bit there, but it’s going to be FAR MORE POWERFUL when you have the full framework in your hands!)

Will you join me for the first-ever time I’m revealing this publicly?

You’re going to want to get your hands on the 6-Step Belief-Shifting Framework if you ever need to create highly-persuasive messages in any media…

  • You can use this for writing copy for any format — including sales letters, VSLs, webinar scripts, email sequences, and more…
  • You can plug your offer and your story into this and know exactly how to guide your prospect to the belief that your offer is just what they need…
  • And you can write this most powerful copy so much faster by knowing exactly what to say to make your message work!

As I said, The 6-Step Belief-Shifting Framework will change the way you write copy forever.

The 6-Step Belief-Shifting Framework was originally recorded as the March 2021 Monthly Insiders Call.

With a BTMSinsiders All-Access Pass, you get to attend these calls live plus get access to all past call recordings, including this one.  Plus you get unlimited streaming access to the entire BTMSinsiders training catalog.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    The 6-Step Belief-Shifting Framework

    • Video Lesson (1:07:13)

    • A Quick Request

    • Download Mind Map and Printable Outline for The 6-Step Belief-Shifting Framework

The 6-Step Belief-Shifting Framework
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