Course Description

This is one of the most powerful business growth thinking tools I've ever developed.


I'm working with this client.

I've known them for a long time.

But this is the first time I'm going deep in their business, beyond looking at copy and high-level strategy.

And what I realized is: 

Even though they've built this successful client business...

And helped their clients make a small fortune...

They haven't really sat down and defined their own business.

And if they do, I believe they have a massive under-exploited opportunity that is theirs for the taking.

You see, they're like most client businesses... (Including mine, at times — doctor, heal thyself!)

They spend most of their time 
working IN their business...

And not nearly enough time 
working ON their business.

And because they don't plan, organize, structure, and dictate how their business gets run...

They are forever and inevitably stuck being reactive to client demand and not proactive in the creation of the opportunities and business they desire.

And so I decided to create a "Strategic Vision."

This is NOT a to-do list.

It's higher-level thinking than that.

It's who the company is, what they do, what value they provide to clients, and how they get clients in the first place.

And it's not necessarily meant to be descriptive — saying what they do currently.

It's meant to be prescriptive — 
this is the next level of 
their business, defined.

It's a single document meant to lay out the highest-level strategy from company identity to value proposition and value creation on a per-client level to the process for attracting and converting ideal clients.

From this, a series of projects and to-dos can be created, to take the business from where they are now to where they need to be. 

The process has just started with this client.

And I will, of course, keep all of their information confidential.

But even as I was creating this, I realized…

EVERY client business 
needs this tool.

From the earliest days, when you're really trying to get started and figure out what you do best...

To advanced client businesses, looking to really cement their value proposition and market positioning, and take it to the next level...

To new businesses-within-businesses, new offers created...

To, perhaps, product businesses looking to escape the trap of commodity positioning.

In fact…

I was even thinking about how this client could — and should — use it with their clients (especially new clients!) to teach their clients how to run their business successfully.


I want YOU to have this, too.

In the process of creating it, I quickly realized it isn't just a one-shot document for this client.

It's a template that can be used plug-and-play in pretty much any client business.  (And potentially beyond.)

So I shifted my intention...

From creating this just for this client...

To create this as a thinking tool that can be applied by anyone running a client business.

You've heard the maxim, from the E-Myth and elsewhere...

You need to be working 
on your business, 
not in your business.

And while that is true, it's not very actionable or useful as advice on its own.

A tool like that turns this simple maxim into an exercise you can do (and then come back to, year after year, or more often as needed), to actually get the results you desire.

Here’s how you get access to 
Your Strategic Vision: 
A transformative tool for 
leveling up your client business

Your Strategic Vision: A transformative tool for leveling up your client business is the December 2023 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Your Strategic Vision

    • Video Lesson (1:16:48)

    • A Quick Request

    • Your Strategic Vision Template Document

Your Strategic Vision
is available exclusively for BTMSinsiders members

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Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Your Strategic Vision
is available exclusively for BTMSinsiders members

Learn More
Join Now