Course Description

How to sell more, easier, and
get recognized as the top expert
in your market…

It’s becoming harder and harder to close sales with traditional hard-sell closing techniques.

Although prospects are just as happy to buy today as they ever have been, they don’t want to feel like they’re being sold to.

Which begs the question: what works today?

In a world where prospects have access to more choice and more information than ever before, you must help them make the right choice.

Your role is not salesperson, but advisor.  As the expert in your market, you are their protector, benefactor, and servant-leader.

Do this right and you will close more sales…

This isn’t about not selling.  It’s about not leading with selling.  It’s about putting your prospect’s needs and desires to make the right buying decision before your need and desire to close them.


When you do this right, with systematic, education-based marketing, you will close more sales.  Not only that, you’ll take the role of thought-leader in your market and industry.

More prospects will turn to you, earlier in the buying cycle, to understand how to get the most out of buying products and services like yours.

And even if they decide to go to a competitor, it will only be after fully evaluating and considering your offer and realizing they are not your perfect prospect.

For those who are your perfect prospect, they will be fully confident that they considered all options, and moving forward with you is their best possible choice.  Which will lead to greater customer satisfaction and an ongoing preference for doing business with you.

In this training, you’ll learn how to create a value-first, education-based marketing and selling funnel, beginning-to-end…

You’ll learn the principles behind the strategy that you MUST apply to generate maximum sales results.

You’ll get specific content types and templates, and how to use them to educate and motivate your prospects to want to choose to do business with you.

You’ll discover how to tweak your offer to make it more profitable — and use education to justify higher prices in the customer’s mind.

You’ll get an exact map of the universal process every customer or client goes through to make a buying decision.

And you’ll get specific, explicit flow charts for applying The Value-First Funnel Strategy in your next marketing or selling situation, based on real-world examples that have proven themselves with millions-upon-millions in sales.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Lesson 1: Introduction

    • Video Lesson (34:52)

    • Download: Slides

  • 2

    Lesson 2: Examples of Value-First Selling

    • Video Lesson (34:08)

    • Download: Slides

  • 3

    Lesson 3: The Path to the Buying Decision

    • Video Lesson (34:43)

    • Download: Slides

  • 4

    Lesson 4: Creating Value-First Education-Based Marketing Content

    • Video Lesson (54:36)

    • Download: Slides

  • 5

    Lesson 5: There Must Always Be A Next Action

    • Video Lesson (41:52)

    • Download: Slides

  • 6

    Lesson 6: The Value-First Funnel Flowcharts

    • Video Lesson (37:17)

    • Download: Slides

  • 7

    A Quick Request

    • A Quick Request

  • 8

    Lesson 7: Wrap-Up

    • Video Lesson (6:49)

    • Download: Slides

The Value-First Funnel Strategy
is available exclusively for BTMSinsiders members

Learn More
Join Now



The Value-First Funnel Strategy

Jim Carlin

I loved this training. Roy takes you through the process in a clear and logical order, culminating in providing flowcharts on how to actually deliver value first funnels.


The mindset was the real value

Dean Mackenzie

For the past few months, I've been promoting blog posts or lead magnets willy-nilly, with no real thought as to how this helps me sell (while the content is still good for authority or credibility building, that's a different matter). So it's not so much the process (though still helpful!) as the mindset behind why you're doing this or that that was the big takeaway for me.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

The Value-First Funnel Strategy
is available exclusively for BTMSinsiders members

Learn More
Join Now