Course Description

Here’s what’s going on
in the mind of an A-List Copywriter
when they’re cranking out
hugely profitable marketing campaigns…

Why is it that some copywriters and marketers find fast success… 

While others struggle for years to get traction?

Why is it that a handful of copywriters, marketers, and business-builders seem to be able to generate results at will… 

When others can’t get results for themselves or clients, no matter what they try?

The secret is in how you think — your mindset.

YES, the world’s best copywriters and marketers are able to generate more leads, customers, sales, and profits because they understand techniques and tactics that generate response.  But that’s not all…

They understand something deeper — more primal — more powerful.

They understand the thinking behind those techniques and tactics.

They understand the underlying principles…

How principles inform strategy…

What techniques to use, based on the strategy in play…

And what the tactical implementation of the technique needs to be to generate maximum sales and profits.

While rookie copywriters “swipe and deploy” and only hear crickets chirping in response… 

True pros and masters of results-accountable marketing can create a message that doesn’t look, feel, smell, taste, or sound like marketing — and move the mass millions.

I sat down and identified 17 principles that the world’s best copywriters who live and die by their results consistently use to guide their decisions and actions.

These are the same principles I internalized and installed in my mindset to go from a nobody to an in-demand copywriter among A-list clientele, in about a decade.  (And really less than 5 years if you only count my freelance career.)

These principles ARE the secret to the “A-List Copywriter” mindset.

This is how copywriters that make millions of dollars for themselves and clients think.

This is the mindset you need if you want to rise to the top.

And if you want to generate real, reliable results with your copywriting, marketing, advertising, and selling messages…  Delivered and multiplied through any media…

You MUST adopt these 17 principles into YOUR thinking, too.

I revealed these principles in a live, members-only webinar — and now you get instant access to the recordings…

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Think Like an A-List Copywriter Webinar

    • Video Recording (1:07:20)

    • A Quick Request

    • Download: Slides

Think Like an A-List Copywriter
is available exclusively for BTMSinsiders members

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Start here.

Jess Kelly

This course was a great place to start going through the BTMS content, it is the first lesson I chose to open.
The mindset truly does come before everything else, and so the most logical place to begin is of course at the beginning.
This was a quality and solid foundation for this period of learning and the early stages of my career development.



Michael Gibbs

If you want to become an A+ Copywriter, you must first learn to think like one. How does an A+ Copywriter think? You'll find out when Roy introduces you to these 17 principles that will magically shapeshift your thoughts and reprogram your brain to manifest the mindset of a copywriting pro.


Great foundations for next level thinking

Anthony Metivier

This is a great training with a compact set of ideas and references for making sure everything you write has what it takes to convert. There's one split-testing principle in here that I'm dying to try. It goes against the common dogma and yet makes so much sense. I'm not sure why I've never come across it before.



Are you starting as a copywriter? Watch this training ASAP!

Fabi Gomes

You won't regret it. It's an amazing content that will help throughout your career. The soon you learn this, the better.

Thank you, Roy, for sharing it in the BTMS Insiders. I'm so glad I'm learning a lot with BTMS courses in my first year as a copywriter. It'll definitely improve my work.


Csaba Borzási


Aliz Kasim

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Think Like an A-List Copywriter
is available exclusively for BTMSinsiders members

Learn More
Join Now