Course Description

How to create rapid 3X to 11X growth in almost any business, in almost any industry, by focusing on the 11 steps in the customer journey...

Watch this quick video to understand the power of The Most Valuable Customer Strategy...

In the training itself, you'll learn the incredible exponential power of applying The Most Valuable Customer Strategy in any business.  And how to create massive growth by focusing on each of the 11 steps in a customer's lifetime relationship with your business.

You'll learn how you can use the same principle behind the power of compound interest to multiply almost any business's sales and profits by 3X to 11X.  Simply by making a series of 11% to 25% incremental improvements in the effectiveness of your marketing and selling.

You'll get a scorecard (plus instructions on how to use it) to identify the biggest opportunities for rapid growth, hiding inside your business right now.

And once you've seen these opportunities, the training goes step-by-step through the customer lifecycle, showing you how to unlock these hidden profits and maximize your customer lifetime value. 

Which ultimately means more sales for your business, and more profits for you.

Bonus for consultants, coaches, and copywriters...

Most of The Most Valuable Customer Training speaks directly to business owners, about how to grow their business.

However, this is an incredibly powerful tool to help your clients improve their marketing and selling processes, increasing sales and profits.  And from your perspective, it can even be used to generate consulting deals that could quickly turn into a six-figure income stream.

I don't know of any better way to create a practically unlimited series of projects from growth-oriented clients than I've presented here.

I lay out a specific strategy in the 44-minute video "Using the MVC Strategy for Client Businesses" explaining exactly how to accomplish this, using something called The MVC Audit.

Then use the rest of the training to implement.  Your clients will enjoy increased sales and profits.  And you get the glory and increased income of a rainmaker and trusted advisor in helping them grow their business.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Introduction: The Most Valuable Customer Strategy

    • Video Lesson (23:02)

    • Download: Slides

  • 2

    Using The Scorecard

    • Video Lesson (17:04)

    • Download: Slides

    • Download: PDF Scorecard

  • 3

    Using the MVC Strategy for Your Business

    • Video Lesson (12:21)

    • Download: Slides

  • 4

    Using the MVC Strategy for Client Businesses

    • Video Lesson (44:10)

    • Download: Slides

  • 5

    Step 1: Define your single target market

    • Video Lesson (26:39)

    • Download: Slides

  • 6

    Step 2: Meet your market at their current point of awareness

    • Video Lesson (32:28)

    • Download: Slides

  • 7

    Step 3: Turn your prospect's attention into interest

    • Video Lesson (32:56)

    • Download: Slides

  • 8

    Step 4: Convert your prospect into a lead

    • Video Lesson (25:41)

    • Download: Slides

  • 9

    Step 5: Nurture your lead as they make their buying decision

    • Video Lesson (35:20)

    • Download: Slides

  • 10

    Step 6: Convert your lead into a customer

    • Video Lesson (22:17)

    • Download: Slides

  • 11

    Step 7: Ensure profitable consumption and total customer satisfaction

    • Video Lesson (24:42)

    • Download: Slides

  • 12

    Step 8: Build a lifetime relationship with your customer

    • Video Lesson (22:40)

    • Download: Slides

  • 13

    Step 9: Bring your customer back again for more

    • Video Lesson (25:12)

    • Download: Slides

  • 14

    Step 10: Turn your best customers into members

    • Video Lesson (24:51)

    • Download: Slides

  • 15

    Step 11: Turn your customers into advocates and True Fans

    • Video Lesson (25:25)

    • Download: Slides

  • 16

    A Quick Request

    • A Quick Request

  • 17

    Wrap-Up: The Most Valuable Customer Strategy

    • Video Lesson (10:51)

    • Download: Slides

The Most Valuable Customer Strategy
is available exclusively for BTMSinsiders members

Learn More
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Most Valuable Training FOR Customer Strategy!

Wil Reed

This is the best, most concise (yet comprehensive) training I've seen for developing and growing a profitable business. Time well spent!


100% recommend

Katja Mokotar

Take your time to really go through the lessons. I haven't seen anything as insightful and useful for your or your client's business as MVC scorecards. Definitely adding this process to my core offer. Thank you, Roy!


Ties everything together

Sander den Boer

Just finished my first run-through of this training, and there is TONS of value here. Specifically, it introduces a lot of very useful concepts you can use to grow your own or your client's business AND (importantly) ties them all together in a structure that you can use and adapt to your or your client's business..


The results speak for themselves.

Marcos Aulie

This marketing training helped me add a missing step that generated a single customer worth $50,000 at the company I work for. Roy gets all the credit for sharing proven direct-response principles that anyone can use to grow a business. After a year in BTMSinsiders, I can truly say that this stuff works.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

The Most Valuable Customer Strategy
is available exclusively for BTMSinsiders members

Learn More
Join Now