The Most Valuable Customer Strategy is available exclusively for BTMSinsiders members, just $97/monthLearn More
Watch this quick video to understand the power of The Most Valuable Customer Strategy...
In the training itself, you'll learn the incredible exponential power of applying The Most Valuable Customer Strategy in any business. And how to create massive growth by focusing on each of the 11 steps in a customer's lifetime relationship with your business.
You'll learn how you can use the same principle behind the power of compound interest to multiply almost any business's sales and profits by 3X to 11X. Simply by making a series of 11% to 25% incremental improvements in the effectiveness of your marketing and selling.
You'll get a scorecard (plus instructions on how to use it) to identify the biggest opportunities for rapid growth, hiding inside your business right now.
And once you've seen these opportunities, the training goes step-by-step through the customer lifecycle, showing you how to unlock these hidden profits and maximize your customer lifetime value.
Which ultimately means more sales for your business, and more profits for you.
Most of The Most Valuable Customer Training speaks directly to business owners, about how to grow their business.
However, this is an incredibly powerful tool to help your clients improve their marketing and selling processes, increasing sales and profits. And from your perspective, it can even be used to generate consulting deals that could quickly turn into a six-figure income stream.
I don't know of any better way to create a practically unlimited series of projects from growth-oriented clients than I've presented here.
I lay out a specific strategy in the 44-minute video "Using the MVC Strategy for Client Businesses" explaining exactly how to accomplish this, using something called The MVC Audit.
Then use the rest of the training to implement. Your clients will enjoy increased sales and profits. And you get the glory and increased income of a rainmaker and trusted advisor in helping them grow their business.
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A Quick Request
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Take your time to really go through the lessons. I haven't seen anything as insightful and useful for your or your client's business as MVC scorecards. Definitely adding this process to my core offer. Thank you, Roy!
Just finished my first run-through of this training, and there is TONS of value here. Specifically, it introduces a lot of very useful concepts you can use to grow your own or your client's business AND (importantly) ties them all together in a structure that you can use and adapt to your or your client's business..
This marketing training helped me add a missing step that generated a single customer worth $50,000 at the company I work for. Roy gets all the credit for sharing proven direct-response principles that anyone can use to grow a business. After a year in BTMSinsiders, I can truly say that this stuff works.
I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing firstname.lastname@example.org. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.
My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.