The Most Valuable Customer Strategy, Roy Furr

The Most Valuable Customer Strategy

An 11-step process for growing any business 3X to 10X | taught by Roy Furr

Watch The Most Valuable Customer Strategy now with a BTMSinsiders All-Access Pass.
Just $37 gets you instant access, and 30 days to try it with zero obligation.

Buy $297.00

About this Course


How to create rapid 3X to 11X growth in almost any business, in almost any industry, by focusing on the 11 steps in the customer journey...

Watch this quick video to understand the power of The Most Valuable Customer Strategy...


In the training itself, you'll learn the incredible exponential power of applying The Most Valuable Customer Strategy in any business.  And how to create massive growth by focusing on each of the 11 steps in a customer's lifetime relationship with your business.

You'll learn how you can use the same principle behind the power of compound interest to multiply almost any business's sales and profits by 3X to 11X.  Simply by making a series of 11% to 25% incremental improvements in the effectiveness of your marketing and selling.

You'll get a scorecard (plus instructions on how to use it) to identify the biggest opportunities for rapid growth, hiding inside your business right now.

And once you've seen these opportunities, the training goes step-by-step through the customer lifecycle, showing you how to unlock these hidden profits and maximize your customer lifetime value. 

Which ultimately means more sales for your business, and more profits for you.

Bonus for consultants, coaches, and copywriters...

Most of The Most Valuable Customer Training speaks directly to business owners, about how to grow their business.

However, this is an incredibly powerful tool to help your clients improve their marketing and selling processes, increasing sales and profits.  And from your perspective, it can even be used to generate consulting deals that could quickly turn into a six-figure income stream.

I don't know of any better way to create a practically unlimited series of projects from growth-oriented clients than I've presented here.

I lay out a specific strategy in the 44-minute video "Using the MVC Strategy for Client Businesses" explaining exactly how to accomplish this, using something called The MVC Audit.

Then use the rest of the training to implement.  Your clients will enjoy increased sales and profits.  And you get the glory and increased income of a rainmaker and trusted advisor in helping them grow their business.

See for yourself. When you join BTMSinsiders, you get The Most Valuable Customer Strategy included with your membership.

Roy Furr
Roy Furr
Founder & Lead Instructor, BTMSinsiders

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.

Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course Contents

Introduction: The Most Valuable Customer Strategy
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Using the MVC Strategy for Your Business
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Using the MVC Strategy for Client Businesses
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Step 1: Define your single target market
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Step 2: Meet your market at their current point of awareness
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Step 3: Turn your prospect's attention into interest
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Step 4: Convert your prospect into a lead
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Step 5: Nurture your lead as they make their buying decision
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Step 6: Convert your lead into a customer
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Step 7: Ensure profitable consumption and total customer satisfaction
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Step 8: Build a lifetime relationship with your customer
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Step 9: Bring your customer back again for more
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Step 10: Turn your best customers into members
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Step 11: Turn your customers into advocates and True Fans
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Wrap-Up: The Most Valuable Customer Strategy
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Watch The Most Valuable Customer Strategy now with a BTMSinsiders All-Access Pass.
Just $37 gets you instant access, and 30 days to try it with zero obligation.

Buy $297.00
Roy Furr
Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime, and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.