Course Description

You've heard stories sell...
This is how.

Long before I became an A-list copywriter, I kept hearing from all the greats that "story sells." The only problem was that when I tried to tell a story in my sales message, it didn't work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I'd taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, "Readers today just wouldn't give this story the time of day."

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought...

"If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I'd have the keys to the kingdom."

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling.

I studied the greats. Both what they did, and what they taught. I went outside of business, and studied the best fiction storytellers. I applied what I learned, and importantly, I kept track of what I could repeat in nearly any selling situation.

I turned the vague directives of "use stories to capture emotion" and "show, don't tell," into specific processes and easy templates to follow.

I wanted to make it so easy that I could go back and teach myself, when I was brand new to marketing and copywriting, how to use stories like a master. I figured that if I made it so simple that the beginner, incompetent-at-marketing, earlier version of me could do it, a lot of others who had any level of marketing and selling experience could also do it.

I identified brand new principles of effective story selling. For example, the 3 Pillars of Highly-Effective Story Selling. Nobody has ever taught this stuff before me. But I based my entire program on it because it will take you from 0 to 60 faster than any other approach.

The Story Selling Master Class is THE most comprehensive program on using stories to sell in your copywriting, marketing, and selling messages.

This are the exact story selling skills I use today to create million-dollar-plus marketing campaigns and sales messages for my clients. These are the story selling skills I mastered in my path to becoming a sought-after A-list copywriter. (I hate using that term, but copywriters I call "A-list" have used it to describe me, so I use it here.)

And now, you can increase the sales and profits from your selling and marketing messages using these exact same skills.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Story Selling Master Class Preview Videos

    • Video: Why Becoming A Master Story Seller Will Transform Your Life (49:30)

    • Video: Real-Life Case Studies of Story Selling at Work (1:09:59)

    • Video: Overcoming Road Blocks To Story Selling Success (1:08:15)

  • 2

    Lesson 1: Fundamentals of Story Selling

    • Video Lesson (1:17:43)

    • Download: Slides

  • 3

    Lesson 2: Building An Attractive Character

    • Video Lesson (1:21:03)

    • Download: Slides

    • Download: Character Worksheet

  • 4

    Lesson 3: Selling Stories Templates, Part I

    • Video Lesson (58:46)

    • Download: Slides

    • Download: Story Templates Master (Contains ALL story templates taught throughout the Story Selling Master Class)

    • Download: Invention Story Template

    • Download: Backstory Template

    • Download: Amazing Discovery Story Template

    • Download: I Saw The Light Story Template

    • Download: First Person Testimonial Story Template

  • 5

    Lesson 4: Selling Stories Templates, Part II

    • Video Lesson (1:10:18)

    • Download: Slides

    • Download: Personal Product Use Story Template

    • Download: Orphan Story Template

    • Download: Conspiracy Story Template

    • Download: Parable Story Template

    • Download: Tiny Story Template

  • 6

    Lesson 5: Using Stories In Marketing And Selling

    • Video Lesson (57:17)

    • Download: Slides

  • 7

    A Quick Request

    • A Quick Request

  • 8

    Lesson 6: Wrap Up & Your Path To Mastery

    • Video Lesson (1:04:35)

    • Share Your Thoughts

    • Download: Slides

  • 9

    BONUS: 5 Proven Selling Story Templates

    • Video: Introduction (12:12)

    • Video: Origin Story (15:47)

    • Video: News Story (15:29)

    • Video: Secret Mentor Story (13:39)

    • Video: Incredible Transformation Story (11:18)

    • Video: Case Study Story (10:33)

    • Video: Final Thoughts (7:02)

    • Download: 5 Proven Selling Story Templates (Contains just these 5 story templates)

    • Download: Origin Story Template

    • Download: New Story Template

    • Download: Secret Mentor Story Template

    • Download: Incredible Transformation Story Template

    • Download: Case Study Story Template

  • 10

    BONUS: "Look Over Shoulder" Video: Titans of Direct Response

    • Video Lesson (1:45:46)

    • Download: Titans of Direct Response promo with Story Selling Master Class Notes

  • 11

    BONUS: "Look Over Shoulder" Video: Object 2014-28E

    • Video Lesson (1:45:49)

    • Download: Object 2014-28E promo with Story Selling Master Class Notes

  • 12

    BONUS: Questions to Ask Clients

    • Download: Questions to Ask Clients

Story Selling Master Class
is available exclusively for BTMSinsiders members

Learn More
Join Now



Honest review (starting with the negatives)

Steven Roggenbuck

I think Roy said somewhere that he wished he got more 4-star reviews because they're more believable :) Well, here, I'll start off with a few of the drawbacks of BTMS Insiders: The lessons could definitely be more visually engaging. Typically it's a plain-looking "mind map" or Powerpoint format, not much video or even photos. Occasionally, there will also be a lesson that just doesn't do much for me. For example, the general "productivity tips" in High Velocity Copywriting were mostly things I already knew about and found myself wanting to fast-forward past.

But after a few weeks of exploring BTMS Insiders content, I'm now getting deep into the Story Selling Masterclass, and I have to say I am really impressed now. It's cliche to say, but it does feel like Roy is "pulling back the curtain" or allowing me to "see the Matrix," as far as how stories are everywhere and how they have such a big impact on persuasion. After watching the lessons on the story templates, I feel invigorated to dig through sales letters to find examples of each story type and see how they're used.

I would say this is a distinctly higher tier of content than you find in "business in a box" biz-opp courses, where they teach you one specific online marketing method. In BTMS Insiders, I feel I'm learning the deeper concepts behind time-tested principles of sales and marketing—with a focus on copywriting—which can be applied to all kinds of businesses.

It's also great how Roy is personally connected to so many legends of direct response and has incorporated lessons from all of them into the trainings. Individual courses from other copywriting gurus are often $1,000+... so to get access to ALL of Roy's courses that distill these ideas for only $97/month is actually a bargain. If you spend an hour a day going through the content, you could easily get $1k worth of value in the first month.

Roy has also been pretty responsive to me since becoming a member. He replied to my email, and then he actually based the monthly Insiders call on a question I had. So that was an added bonus.

This is an "early" testimonial, I suppose—it's not like I've applied all the ideas and 10x'ed my business or anything like that (yet). But I do feel good about vouching for Roy and the value of the first month or two of membership, at least. Considering that you can cancel anytime, I'd definitely encourage others to take the leap. (And then start with the Story Selling Masterclass!)



Michael Gibbs

Being a story nerd who loves fiction, movies, shows, and comics, I love how this course teaches you selling with the art of storytelling. Roy shares several story-selling templates to apply to your copywriting and explains how and when to use them. The look-over-shoulder walkthroughs for his successful sales letter promos "Titans of Direct Response" and "Object 2014 28-E" are two of the best bonus videos on BTMSInsiders.


story selling master class

melvin stinson

As a student of AWAI, I learned that stories was an effective way to indirectly get your prospects engaged in the selling process. But story telling was difficult to me because I just didn't feel I was creative enough to come up with an effective enough story, to hold anybody's (let alone a prospects) interest. That is until I took this course. I'm beginning to get that AHA moment all thanks to you Roy...and I feel like I'm uncovering a whole new dimension to copywriting.



Deb Law

I've been watching your story-selling course and to be honest, I'm blown away! It's way more than I expected.

As I was watching it, my mind kept bringing me stories from sales letters I'd read where they weren't quite working for me. Your training showed me exactly why they weren't able to convert me to a client. The good news is, I'll now know how to help clients avoid these pitfalls.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Story Selling Master Class
is available exclusively for BTMSinsiders members

Learn More
Join Now