Reviews

I think Roy said somewhere that he wished he got more 4-star reviews because they're more believable :) Well, here, I'll start off with a few of the drawbacks of BTMS Insiders: The lessons could definitely be more visually engaging. Typically it's a plain-looking "mind map" or Powerpoint format, not much video or even photos. Occasionally, there will also be a lesson that just doesn't do much for me. For example, the general "productivity tips" in High Velocity Copywriting were mostly things I already knew about and found myself wanting to fast-forward past.

But after a few weeks of exploring BTMS Insiders content, I'm now getting deep into the Story Selling Masterclass, and I have to say I am really impressed now. It's cliche to say, but it does feel like Roy is "pulling back the curtain" or allowing me to "see the Matrix," as far as how stories are everywhere and how they have such a big impact on persuasion. After watching the lessons on the story templates, I feel invigorated to dig through sales letters to find examples of each story type and see how they're used.

I would say this is a distinctly higher tier of content than you find in "business in a box" biz-opp courses, where they teach you one specific online marketing method. In BTMS Insiders, I feel I'm learning the deeper concepts behind time-tested principles of sales and marketing—with a focus on copywriting—which can be applied to all kinds of businesses.

It's also great how Roy is personally connected to so many legends of direct response and has incorporated lessons from all of them into the trainings. Individual courses from other copywriting gurus are often $1,000+... so to get access to ALL of Roy's courses that distill these ideas for only $97/month is actually a bargain. If you spend an hour a day going through the content, you could easily get $1k worth of value in the first month.

Roy has also been pretty responsive to me since becoming a member. He replied to my email, and then he actually based the monthly Insiders call on a question I had. So that was an added bonus.

This is an "early" testimonial, I suppose—it's not like I've applied all the ideas and 10x'ed my business or anything like that (yet). But I do feel good about vouching for Roy and the value of the first month or two of membership, at least. Considering that you can cancel anytime, I'd definitely encourage others to take the leap. (And then start with the Story Selling Masterclass!)

Being a story nerd who loves fiction, movies, shows, and comics, I love how this course teaches you selling with the art of storytelling. Roy shares several story-selling templates to apply to your copywriting and explains how and when to use them. The look-over-shoulder walkthroughs for his successful sales letter promos "Titans of Direct Response" and "Object 2014 28-E" are two of the best bonus videos on BTMSInsiders.

As a student of AWAI, I learned that stories was an effective way to indirectly get your prospects engaged in the selling process. But story telling was difficult to me because I just didn't feel I was creative enough to come up with an effective enough story, to hold anybody's (let alone a prospects) interest. That is until I took this course. I'm beginning to get that AHA moment all thanks to you Roy...and I feel like I'm uncovering a whole new dimension to copywriting.

I've been watching your story-selling course and to be honest, I'm blown away! It's way more than I expected.

As I was watching it, my mind kept bringing me stories from sales letters I'd read where they weren't quite working for me. Your training showed me exactly why they weren't able to convert me to a client. The good news is, I'll now know how to help clients avoid these pitfalls.