How do the principles in
hold up today?
Claude Hopkins wrote and published Scientific Advertising in 1923.
And it still might be the single-best book on marketing and advertising today.
Yes, the language is old.
But the 21 principles Claude Hopkins laid out for scientific, measurable, accountable advertising are as fresh as ever.
In fact, it has become EVEN MORE RELEVANT today than it was the day it was published — now that all media is digital and measurable.
Modern technology allows us to measure and test all our advertising and marketing faster, easier, and cheaper than ever before...
And at a much more granular level of detail.
And here's the thing.
You might not want to do this.
But your competitors are.
And with every test they run, they have the potential to perform a little better, and gain a competitive advantage.
Which is already pushing you out — and will continue to push you out — of traffic sources and markets, if you don't keep up.
So how do you keep up?
You MUST learn and apply these 21 principles from Scientific Advertising.
And specifically, you must learn how they apply today, in today's media, with today's opportunities.
This members-only webinar recording breaks down the 21 principles and how they apply today. It is your shortcut.
Available for instant streaming access for BTMSinsiders members.