Course Description

Join me as I interview the world’s best copywriters and direct marketers…

Discover the secrets to generating more leads, customers, sales and profits from your marketing and advertising...

“Standing on the shoulders of giants.” 

In direct marketing, that’s what we do.  That’s what we’ve always done.  We study what works, and try to emulate it for our own use.  Even our heroes have their heroes, who they learned the craft from.

That’s the thing about advertising that works.  It’s based on principles and strategies that endure.  Strategies that consistently create more leads, customers, sales, and profits — in any media, with any offer, in any market.

We learn what others have done that worked, and we go from there.  We put our own spin on it as we adapt it to our market.

And then, we share what works.  We share our discoveries.  We let others stand on our shoulders.

Right now, there are copywriters and marketers creating breakthroughs and generating massive response in campaign after campaign.

The Masters of Response.

Some of them are friends.  Some, I’d only heard of in passing.  And some are complete strangers.

And so I put out a request on Facebook…

"Who are the world’s best WORKING copywriters?"

I’d already made my own list.  Mostly, folks on the A-list, in traditional direct response markets and businesses. 

I had the people I’d love to chat with.  But I also knew there were people out there I’d never heard of who could provide massive value in answering one critically-important question:

“What are the best ways to get marketing response today?”

In other words: what marketing and copy strategies can you use to get whatever measurable business result it is that you desire?

I got a flood of recommendations for who I should interview.  Honestly, a lot of sifting and sorting was required — not all recommendations are created equal.  (Some even got all hot and bothered by my even trusting Facebook to answer the question!)

But by the time it was done, I was blown away by the list.

Of course there were the expected names.  But then, there were a handful of other marketers who are absolutely killing it right now, that I didn’t know at all.

So I came up with a list.  I was originally looking for about 10.  I ended up with almost 50 — and the list keeps growing.

And I’m grilling them, to get them to reveal their secrets…

This is your invite: Stand on the shoulders of these giants!

As a BTMSinsiders member, you get streaming access to watch the interviews — as many times as you’d like.  You’ll be privy to our conversation.  You’ll discover their secrets.

The big, high-level topics I’m covering are:

  • How do you go from the need or idea for a campaign to a finished campaign ready to go into the market?
  • What are your favorite strategies or secrets to consistently writing big winners for your clients?
  • What else do you do besides writing copy that makes you successful?
  • How do you run your copywriting BUSINESS to maximize your income?
  • Anything else uniquely valuable for other direct response copywriters and entrepreneurs?

And still, we go deeper.  Each interview is dynamic, personal, and probing — meant to extract maximum value from their experience, in the limited time span of about an hour.

For the interviewees who are more “marketer” than “copywriter,” we go off in other equally-valuable directions.

Our goal: give you actionable insight from a myriad of perspectives into EXACTLY what works now to generate response, in any market, for any offer, in any medium.

It’s started as 10+1…  Now there’s more to come…

When I announced The Masters of Response (originally, as a Summit), it got a lot of love.

I’ve managed to put myself into the middle of the direct marketing industry.  I’ve worked with the best.  And because of this, I’ve managed to develop an incredible network.

In fact, this helps me fulfill on the “Insiders” promise.  You get to be an Insider, as part of BTMSinsiders.  But also, I’m uniquely able to — through my network — give you access to other industry Insiders.

And so marketers and copywriters from novice to pro have shared their excitement about this interview series.

My original intention was to interview 10 top copywriters for The Masters of Response.  And, to let my coach, Joseph Rodrigues, turn the tables and interview me as a +1 on the interviews list.

And yet, I quickly realized this could be something bigger…

I decided to keep the party going!

Every month going forward, I’ll try to add at least one interview with a top copywriter or marketer.  This will be yet another exclusive benefit for you, as a BTMSinsiders member. 

The Masters of Response will be a resource that just keeps growing.

From the moment you register, you get instant streaming access to all the current Masters of Response interviews (listed in “Course Contents” below).  And then, you’ll get access to all new interviews, for as long as you maintain your membership.  As well as all the other training in the BTMSinsiders catalog.

See for yourself.  When you join BTMSinsiders, you get The Masters of Response included with your membership.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Brian Kurtz Interview [Oct. 2017]

    • Video Interview (1:07:29)

  • 2

    Joanna Wiebe Interview [Oct. 2017]

    • Video Interview (57:48)

  • 3

    Perry Marshall Interview [Nov. 2017]

    • Video Interview (1:23:07)

  • 4

    Doberman Dan Gallapoo Interview [Nov. 2017]

    • Video Interview (1:06:52)

  • 5

    David Garfinkel Interview [Oct. 2017]

    • Video Interview (1:07:15)

  • 6

    Kim Krause Schwalm Interview [Oct. 2017]

    • Video Interview (52:27)

  • 7

    Dan Ferrari Interview [Oct. 2017]

    • Video Interview (58:54)

  • 8

    Abbey Woodcock Interview [Oct. 2017]

    • Video Interview (59:15)

  • 9

    Jake Hoffberg Interview [Oct. 2017]

    • Video Interview (1:02:40)

  • 10

    Nader Anise Interview [Oct. 2017]

    • Video Interview (1:06:49)

  • 11

    Roy Furr Interview [Oct. 2017]

    • Video Interview (1:17:35)

  • 12

    Marcella Allison Interview [Dec. 2017]

    • Video Interview (1:11:12)

  • 13

    Donovan Kovar Interview [Feb. 2018]

    • Video Interview (57:22)

  • 14

    A Quick Request

    • A Quick Request

The Masters of Response
is available exclusively for BTMSinsiders members

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Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

The Masters of Response
is available exclusively for BTMSinsiders members

Learn More
Join Now