Course Description

This Is How You
Get High-Paying Clients
And Earn A High Income 
As A Copywriter

You could spend your entire career as a copywriter struggling to make ends meet.

Overworked and underpaid.

Frustrated…  Feeling like copywriting isn’t all it’s cracked up to be.

I know, I know…

That’s not exactly what most “gurus” tell you when they pitch you on becoming a copywriter.

They’d rather tell you that you can make a six-figure income in 30 minutes per day, sipping your latte at a local coffee shop.

(Even if THEY have never made a six-figure income from copywriting clients.)

I’ve seen the TRUTH.  Over and over again.  

And maybe you have, too…

While SOME OF US copywriters have a relatively rapid ascent to making life-changing money — making money show up on demand…

(As I write this, I’m in the middle of closing a 5-figure deal that will earn me more from a partial month of work than I earned in the entire YEAR in which I discovered copywriting.)

Countless others struggle and flounder…

And it just doesn’t feel like THE BIG PROMISE of copywriting is fulfilled.

In fact, salary surveys paint a much different picture than those sales letters pitching copywriting as a business opportunity….  

The salary surveys I’ve seen say the AVERAGE copywriter makes less than $50,000 per year.

Queue the sad trombone…  

And here’s the thing…

While some of those copywriters who earn $50k or less are completely happy…  Because they’re on their way up, or it’s just a side hustle meant to bring home a little extra money…  [No hate if that’s you!]

There are so many copywriters 
who want so much more
but can’t figure it out.

So they work HARDER.

They work MORE HOURS.

They take on more projects.

HUSTLE and GRIND, baby.

They try this, that, and the other thing just trying to crack the code.

Maybe they flit from one guru’s shiny object course to the next, trying to figure out where the big money is.

Maybe they buy super-expensive courses in the hope of discovering The Secret.

Maybe they just buckle down and commit to working 60, 70, 80, 90 hours a week until they figure it out.

They chase one opportunity after another…

And if they’re lucky, they’re getting one okay project after another…

Until they’re completely overwhelmed, overworked and underpaid…

Burnt out.

Feeling like they’ve tried everything

And they have the exhaustion to prove it…

But they’re just NOT getting anywhere.

They’re the hamster on the wheel…  Running faster and faster and faster — until every ounce of energy is sucked out of their soul…  But still not getting anywhere.

Here’s a little hint…

Hard work is important,
but it won’t solve this problem.

I’m a huge proponent of hard work.

When I work, I work hard.

I give it my all.

But I also made a commitment at the beginning of my life as a full-time freelance copywriter.

I made a commitment to be around for my kids while they grew up.

I made a commitment to be present as a father and in my marriage.

I made a commitment that work would NOT overrun and overwhelm my life.

I made this commitment so I wouldn’t look back on my life, decades from now, and realize that I’d completely missed having a real human connection with my family, for the sake of material gain.

Maybe you want the same thing?

Dying rich and lonely is hardly what most people think of as “success.”

Even though that’s where most people who chase the hustle and grind end up.

But here’s the thing.

I have no interest in becoming a pauper, either.

This is NOT an excuse to not make money.

You can make GREAT money without tying yourself up in dawn-to-dusk work until you burn yourself out.

And I knew, even from the beginning, that copywriting can give you this opportunity.

Thankfully, I found out The Secret pretty quickly…

It sounds trite, but the secret is:
work smart first, work hard second.

I’ll explain.

Every copywriter I know who makes really good money specifically from selling copywriting services has figured out ONE THING…

How to make a lot more money from each hour of work.

That is, the copywriter who can regularly make each hour worth $500, $1,000, or more to the client…

That copywriter will seldom struggle to make a great living as a copywriter.

After all, if the traditional work week is 40 hours per week…

And you’re able to make $1,000 per hour for every hour you work…

It only takes 2 ½ weeks to generate six figures.

Now I don’t know YOU, personally, and I’m not sure whether or not this is possible for you — and I wouldn’t be so irresponsible as to promise that you’re going to suddenly be making that next week.

But I will tell you this…

There’s a TON of work that copywriters do that’s NOT $1,000 per hour work…

And that will likely NEVER be worth $1,000 per hour.

And there’s some work copywriters do that can quickly be worth MORE than $1,000 per hour, especially as your skill increases.

Understand this…

Focus what you do for clients on the most valuable work…

This is how you maximize your income and financial success as a copywriter.

It’s what allowed me to consistently make well into six figures per year as a copywriter, without even maintaining a full-time schedule.

Smart work is building what you do
around what’s most valuable
to the people who pay you.

I was fortunate enough to realize this early on.

I still remember Dan Kennedy parading around stage with a $35,000 check — saying it was just ⅓ of his project fee for a project that would take him a couple weeks to complete.

He then proceeded to explain how his offer was structured, to maximize value to the client.

And in structuring this high-ticket offer, he was suddenly not in competition with anyone else that might call themselves a copywriter.

These two factors combined to allow him to charge $100,000+ for a single project that most “mere mortal” copywriters might struggle to quote for $10,000.

That stuck with me.

I wanted to know how to create offers for my own copywriting services that would allow me to charge 10X what the average copywriter might.

And frankly, I’ve gotten pretty good at it.

In fact, shortly after that presentation with Dan, I was charging about $2,000 per project.

Today, to do the same project, my fee would be at least $20,000.

Pretty much the same amount of work.  

But I make more than 10X as much out of the gate.

Because I’ve figured out the secrets of building High-Ticket Copywriting Offers.

This is the SMART WORK you do first.

You figure out what your High-Ticket Copywriting Offer will be.  That will be your big moneymaker.  THEN you do the hard work of selling and fulfilling on it, to maximize your income.

Let me help you build your 
High-Ticket Copywriting Offer.

This is my first-ever training focused explicitly on everything that goes into High-Ticket Copywriting Offers.

This helps you get high-paying clients and earn a high income as a copywriter. 

Because it will be focused on exactly WHO you can create the most value for, WHAT they find most valuable, and HOW you will create all that value for them.

That’s just scratching the surface (although it’s a hint of some elements that matter)...

By the time you’re done with this training, you’ll understand exactly what needs to go into your client copywriting offer if you want to ask for — and get — big fees for your work.

Here’s how to get 
High-Ticket Copywriting Offers…

High-Ticket Copywriting Offers is the August 2022 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    High-Ticket Copywriting Offers

    • Video Lesson (1:17:46)

    • A Quick Request

    • Download Mindmap for High-Ticket Copywriting Offers

  • 2

    BONUS: High-Ticket Copywriting In An AI-Abundant World

    • Video Lesson (21:07)

High-Ticket Copywriting Offers
is available exclusively for BTMSinsiders members

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Roy Furr
Founder, BTMSinsiders

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I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

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High-Ticket Copywriting Offers
is available exclusively for BTMSinsiders members

Learn More
Join Now