“I Always Thought The Clouds Would Part
Light Would Shine Down From Heaven, 
And I’d Know What To Do With My Life…”

Okay, so I didn’t CONSCIOUSLY think that…

And if you’d asked me, I probably would’ve told you that was crazy.

But I’ve spent A LOT of my life unsure of what my whole “purpose” thing is…

Hoping one day the answer would magically come to me…

And how would I know it was happening?

Well, the clouds would part, light would shine down, and…



I guess I kinda DID think that.

But here’s the thing…

You can’t wait for Heaven 
to live your life ON PURPOSE.

This is NOT a training about God.

Or religion.

Or spirit.

Or any of that.

If that’s for you, great.

This training, though, is about the active process of CHOOSING your purpose…

Instead of spending years, decades, or your entire lifetime WAITING for it to be delivered on high.

While you may — or may not — be “inspired” while going through it…

I want to give you a process to actively find and identify your purpose, RIGHT NOW.

So your work and life can be in alignment with and become a manifestation of exactly who you most want to be


Because this will give you more flow, prosperity, and joy.

And importantly…

If you’re doing work or living a life that is out of alignment with your purpose, I want to RESCUE you from that, helping you intentionally choose a new and better path to follow.

Here’s why this is so important.

Have you ever taken on a project or a job or even a career that’s been out of alignment?

It eats away at your soul.


Raise your hand if you’ve been there, done that.

🙋‍♂️ ← That’s me raising my hand.

Maybe you’re in the thick of it right now.

It just takes one experience like this to come face to face with a dark truth.

If your work is out of alignment with your purpose and core values, you’ll do crappy work, and you’ll hate it.

No matter how skilled you are.  No matter how good the opportunity.

You could have the best opportunity on the planet in front of you and all the skills to make it a success, but you’ll fail instead of flourish.

Why?  Because…

Incongruence kills your potential.

Whether you did it consciously or unconsciously, you have chosen a set of values.

Note I said chosen.

The values you choose are influenced by your life and culture.

But it’s up to you to choose the personal values that resonate with you.

Few people do it consciously.  Most do it unconsciously.

(Often feeling out of whack because they choose values for someone else, even though they don’t match their deeper personal values.)

Either way, you have a chosen set of values.

And you can either live a joyful, successful, prosperous life that’s on purpose and congruent with your values…

Or not.

And it’s easy to NOT.

Because the world is constantly throwing situations at us that are NOT in alignment with our personal values.

Imagine this new client opportunity…

They lure you in with the big bucks.  And financial security is one of the things you value, so that seems to be congruent with your purpose.

But soon you learn they don’t have much integrity, and they want you to be deceptive to make the sale.

Aside from any legal trouble this could get you in, it just doesn’t feel right to do.

The question then becomes: which value is more important to your total life of purpose?

If it’s the money, you might do whatever it takes.

If it’s integrity…

Expect self-sabotage!

It might not even be conscious.

In fact, for most people who don’t make all this stuff conscious (including me, at times)...

It can all happen on a subconscious or unconscious level.

You don’t even realize why you’re bombing at work, with the client, on the project…

But you keep doing it.

And success keeps slipping through your fingers.

Everything you want seems just the next win away…

But every time you’re about to win, something happens in the end and you take the L.

It doesn’t have to be this way.

In fact…

You can CLAIM your personal power!

Instead of letting all this happen unconsciously while you wait around for your great revelation…

You go through the conscious process.

You choose your values.

You set a purpose.

And you can start to live your life on purpose.

INCLUDING the work you choose…

But of course, not limited to that.

And when you do this, you’ll feel better and be happier.  In every area of your life.

"If you struggle to find motivation in your work and life, it's because your projects are not in alignment with your purpose.  Motivation is your subconscious mind's way of telling you whether or not you're being the person you truly wish to be."

You’ll find it easier to choose the best opportunities FOR YOU.  (No more, “which niche should I choose?!” because YOU need to make that decision and it’s about WAY MORE than just the money.)

When you’re doing work that’s on purpose, you’ll find more flow and produce a better end product, creating more value in the world.

Every day, you’ll wake up more motivated and excited to take on the day.

You’ll have clarity and a lightheartedness about what you’re doing.

You’ll become naturally attractive to those who resonate with you.  (And repel those who don’t.)

And as you create more value, you’ll attract more prosperity and income for yourself as well.

Here’s how you’ll do it…

Finding Purpose in Your Work and Life

There are two parts to this training.  The first is learning.  And the second is doing.

I’ll start by walking you through this fundamental paradigm shift…

From values and purpose being something that you’re waiting to have delivered from on high…

To an active process where you get to pick and choose.

We’ll then walk through an entire exercise to help you find and choose the values that are most motivating to you…

The ones that automatically generate motivation and get you excited about whatever it is you’re doing…

And from there, start to define what matters most to you.

From those values, you’ll have a better sense of who you are when you’re being your best self than maybe ever before.

And then you take this knowledge into the world and your work…

Defining and designing your career, your business, your work, your projects, your goals all in alignment with who you are when you are your best self.

Here’s how you get access to
Finding Purpose in Your Work and Life

Finding Purpose in Your Work and Life is the December 2022 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Finding Purpose in Your Work and Life

    • Video Lesson (52:57)

    • A Quick Request

    • Downloads for Finding Purpose in Your Work and Life

Finding Purpose in Your Work and Life
is available exclusively for BTMSinsiders members

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Great Stuff!

Sean Van Zant

Wasn't sure if I was going to learn too much based upon what I've read or "thought" I've read in the past.

I learned some pretty invaluable info in this course.

The true power in regards to any course is the work you put into it. And I got a lot more out of if because I put the work into it. I didn't realize how out of sync I was, and how much I needed to clarify and prioritize my values.

Clarifying and prioritizing values is one of the most important things you can ever do in life. And that will help you find your purpose in life.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Finding Purpose in Your Work and Life
is available exclusively for BTMSinsiders members

Learn More
Join Now