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A robber came into my house at approximately 4 AM, on April 21, 2016.
I attacked him to get him out of our house. But he still managed to get away with our iPad.
When the kids woke up, they were devastated. Not so much about the robber, but about the missing iPad.
By 9 AM, I brainstormed a marketing campaign built around this story, and was sending my first email.
By the end of the day, I was at Best Buy, buying a new iPad with accessories. Fully paid for by my email marketing campaign.
By the end of the next day, when the campaign ended, we were way ahead.
That's the power of one good email marketing campaign.
One of the fastest way to create cash flow and profits in ANY business is with one good email campaign.
You can sit down in a morning...
Plan out and strategize what emails you're going to send, when, and what they need to say...
Write those emails...
Plug them into your email service provider...
Schedule the sends for the entire campaign...
And be done before lunch...
And you could have cash showing up before the day is even done!
And in almost any business, it's one of the shortest paths to creating cash flow.
There's a famous quote from Paul McCarthy of The Beatles, where he said that he and John Lennon would sit down and "write ourselves a swimming pool."
Meaning, at some point, they grew their reputation and songwriting ability that they were essentially able to write themselves the money to buy almost anything they want.
You and I may not be able to do that with songwriting, but it's certainly possible with email marketing campaigns.
In this training, I share a couple successful internal campaigns. Including the full "I tried to punch his face!" robber campaign. PLUS all the thinking behind them and why they work.
The goal isn't necessarily to give you a swipe file for the campaigns...
But rather, to give you a very specific set of thinking and strategy you can use to quickly create profitable, cashflow-generating email campaigns from scratch.
If you or your clients have an email list of almost any size, this is can be the fastest, easiest, and most affordable ways to just make money show up in your business.
Video Lesson (1:32:18)
A Quick Request
Download: Example Emails
Download: Mind Map
I am a newbie to emails so it's interesting to learn how Roy set up a few of his email campaigns. He also shares little copy tips on the side which I also enjoyed.
Lots of nuggets, ideas and inspirations for email marketing campaigns and copywriting.
Am I glad I watched this session. If you asked me to single out one thing that really stood out to me, I wouldn't be able to, because there's just so much value packed into this:
The section about creating sensory experiences for your readers while selling to make them feel like they have some stake in the outcome was particularly powerful. I think it's an essential part of successful selling.
That coupled with the email messaging format for sales campaigns is definitely something I'm going to be using soon.
The concept of building up the perceived value of your product through routine daily emails, and using that to make your sales emails all that more valuable is genius!
As a copywriter, I've come up with more ideas during this 1 and a half hour training than I have in the last week.
I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing email@example.com. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.
My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.