Course Description

Escape the dollars-for-hours trap,
create leveraged and scalable income
from your copywriting skills.

The world's richest, most successful copywriters don't get paid as much as they do based on showing up and doing the work. They don't get paid based on the amount of words they write, or the time it takes them. They don't even get paid exclusively on doing a set project for a client.

Rather, they get paid based results.

You want to make a ton of money as a copywriter? You must find a way to get paid based on your performance. Based on leads, sales, revenue, profits, new customers, or some other measurable number your client values.

Do that? You write your own ticket.

Otherwise, you're pretty much just showing up and punching the clock. No matter if your client is counting hours, words, or project completion.

Nearly 100% of my projects since 2010 have included a pay-for-performance component. Here's what I've learned...

There are a lot of moving parts when it comes to getting paid royalties on sales generated, or based on any other performance metric.

There are pitfalls and tricky language you need to look out for in contracts.

There are certain expectations you should know as a copywriter, and certain things you should absolutely expect from clients.

There are great clients who you have to choose to turn down, no matter how much you'd like to work with them.

There are different ways to present your value to clients, depending on whether they're a traditional direct response business, or don't know what direct response or a "copywriter" is.

I started in marketing in 2005, went full-time freelance in 2010. I've been involved with copywriters in nearly every capacity imaginable since then. Seeing as how I wanted to get paid as much in royalties as possible, I made a special study of the topic.

Now, I've packaged up everything you need to know to shortcut my entire learning curve.

From mindset to the tiniest contract details... Here's what it takes to get paid based on results generated...

I'll tell you exactly how my royalties arrangements are structured. Including important questions such as whether I ask for a fee or advance. As well as what revenue actually gets counted when it comes time to calculate royalties.

Plus, you'll learn how copying me could be the exact WRONG thing to do if you don't work with clients like mine, and creative solutions to use instead for clients who are not in traditional direct response niches.

If you want to create as much leveraged, scalable income as possible from your marketing and copywriting skills, the secret is to get paid based on performance. By the time you're done with this training, you'll know exactly how.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Introduction: 100% Value Out of the Gate

    • Video Lesson (16:09)

    • Download: Slides

  • 2

    Lesson 1: The one thing that MUST be true BEFORE you propose a pay-for-performance arrangement

    • Video Lesson (5:23)

    • Download: Slides

  • 3

    Lesson 2: If you’re going the traditional route: types of royalties arrangements

    • Video Lesson (18:52)

    • Download: Slides

  • 4

    Lesson 3: Alternative pay-for-performance arrangements

    • Video Lesson (14:36)

    • Download: Slides

  • 5

    Lesson 4: How to sell prospective clients on performance payments

    • Video Lesson (16:33)

    • Download: Slides

  • 6

    Lesson 5: How to track pay-for-performance arrangements

    • Video Lesson (15:10)

    • Download: Slides

  • 7

    Lesson 6: BONUS: Still the best way to get paid for performance

    • Video Lesson (17:25)

    • Download: Slides

  • 8

    A Quick Request

    • A Quick Request

  • 9

    Wrap-Up: One last takeaway message...

    • Video Lesson (11:07)

    • Download: Slides

  • 10

    BONUS: Critical Questions to Make You More Money

    • Video Lesson (17:43)

  • 11

    BONUS: Copywriter Contracts Interview with Jake Hoffberg

    • Video Lesson (1:23:58)

  • 12

    BONUS: Creative Dealmaking (Big Royalties, Little Work)

    • Video Lesson (12:01)

Copywriting Royalties and Pay for Performance
is available exclusively for BTMSinsiders members

Learn More
Join Now



Amazing value once again from Roy!

Kai Li Fu

A course that's not to be missed if you about to start out, and need a detailed download of what other copywriters and doing -- and best practices. There's step by step on what to say, and advice on how to handle clients in situations you might face.


Exactly what I needed

Miish Grixti

I was looking for fluff-free insight on how to get paid royalties, and feel confident pitching my work as a fee-plus-performance arrangement. This course gave me everything I needed to feel certain going into my call.


The best $97 I ever invested...

Santos Alberto Ajayi Mata

I'd never heard about BTMS insiders or Roy so naturally I was skeptical when I found BTMS insiders...

But when I read his sales letter for his "Copywriting Royalties and Pay for Performance" course I recognized his talent and experience as a copywriter.

Thinking..."worst case scenario is I ask for a refund."

I dove into the course immediately.

The videos are value packed, short, and the slides are easily downloadable.

It's been less than 2 hours since I've signed up and I've already learned how to structure deals that will be worth 5 figures within the next few weeks, multiple 6 figures within the next year, and millions within the next few years.

If you're on the fence about this, stop it, and jump in.

You've got nothing to lose, and everything to gain.

Super grateful to you Roy. Thank you!


What you must know if you don't have a clue on how to get paid

Rosa Joaquinez

Excellent training with what happens with those big clients that are willing to pay you the big bucks. I know this copywriter with a decade of experience working for a flat fee, who has never raised his prices... and even while generating millions for his client, he never asked for a royalty fee. Don't be that guy. Roy Furr has you covered!


Demystifying royalty deals

Csaba Borzási

I watched this course 2 days before heading into a royalty deal negotiation with a prospective client, and it has helped me tremendously in preparing for the meeting itself. I knew exactly what I wanted, how I wanted it, and what "landmines" to look out for. Super helpful at exactly the right time!


Copywriting Royalties and pay for Performance

Dede Fulk

I'm so glad that Roy helped me with something that I have been researching for a while. We both are AWAI-trained copywriters so I was excited to learn from someone with that experience.

I originally hadn't thought of the different pay-for-performance royalty structures. I thought they typically only happened with large control sales letters, but Roy taught me differently. I was dreading the proposal to a client because I didn't quite know how to structure something that would be beneficial to myself or my client. Roy offers a variety of options and really knows how to focus on what's in it for the client...but with the copywriter in mind.

I loved the BONUS on still the best way to get paid for performance. I will definitely try this method as an option with this Real estate developer.

Thanks again, Roy...
Dede Fulk



Michael Gibbs

Before taking this course, I struggled to find a detailed explanation regarding copywriting royalties. Roy breaks it down with an excellent presentation that helped me to finally understand how it all works. From now on, I'll be sure to seek clients who offer pay-for-performance opportunities...and you should too.


Very well-structured and easy to digest

Jake S

It's straight to the point. Best course I've taken on the subject by leaps and bounds. You never disappoint - Great job, Roy!

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Copywriting Royalties and Pay for Performance
is available exclusively for BTMSinsiders members

Learn More
Join Now