Course Description

Get Copywriting Clients
Faster and Easier, Plus Finally
Get The Respect You Deserve!

First: here's a 1-hour FREE training that laid the groundwork for (and launched) the original version of The Copywriter's Roadmap To Building A Core Offer...  

Copywriters: If you've been offering you services as "Will Write For Food," it's holding you back, bad...

The clearest, most direct way to start making a whole lot more as a copywriter is to make ONE CLEAR CORE OFFER that makes your ideal clients want to hire you on the spot.

I’ve seen copywriters who had all the skill and ability they needed to be making $5,000, $8,000, $10,000 or more per month… Who were STILL STRUGGLING because they weren’t making a clear offer to clients.

  • If you’ve been fighting clients to get them to pay attention to you…
  • Fighting clients to get them wanting to hire you…
  • Fighting to get the fees you know you deserve…
  • And then fighting all the way through to get RESPECT for your skills and writing ability…

This could be your missing link!

By creating a clear, compelling core offer for your copywriting services (as I describe and give you a specific road map to do in this training), you can make clients want to hire you, pay you more, and respect your expertise more. All in one fell swoop!

The Copywriter's Roadmap To Building A Core Offer is a comprehensive training lasting more than 4 total hours, covering everything you need to know to create your own custom core offer, tailored to YOU, YOUR SKILLS, and YOUR CLIENTS.

Get a complete breakdown of over a dozen copywriting offers, focusing on...

  • WHO the IDEAL CLIENT is…
  • What RESULT they most want…
  • The unique and proprietary METHOD you can use to get them that result…
  • WHY that’s valuable to them…
  • How to PACKAGE your services, and how to price them…
  • How to establish PROOF you can deliver…

And… Most importantly…

How to turn your new CORE OFFER into a bare minimum $5,000 per month in copywriting income!

I’ve recognized that this CORE OFFER strategy is the ONE THING that separates copywriters who succeed and make a comfortable living with writing, from those who constantly struggle and feel like they’re lost in the wilderness. Nail down YOUR core offer, and your career, business, and life could change almost immediately.

Can you make MORE than $5,000 per month?

Absolutely! When you get your core offer right, it can easily carry you past that $5,000 per month benchmark, and to much higher heights. In fact, one copywriter who I shared this strategy went on to build a multi-million dollar business within months. You shouldn't expect this, and your mileage will most definitely vary. But getting your core offer right can make all the difference in the world!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Preview: The #1 Reason Copywriters Fail To Make A Great Living (And How To Fix It)

    • Video Lesson (1:11:21)

    • Download: Slides

  • 2

    Lesson 1: The Copywriter's Roadmap To Building A Core Offer Session 1

    • Video Lesson (1:26:54)

    • Download: Slides

  • 3

    Lesson 2: The Copywriter's Roadmap To Building A Core Offer Session 2

    • Video Lesson (1:26:35)

    • Download: Slides

  • 4

    A Quick Request

    • A Quick Request

The Copywriter's Roadmap To Building A Core Offer
is available exclusively for BTMSinsiders members

Learn More
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Great Guide on Building a Core Offer!

Sean Van Zant

This course helped me simplify the process of building a core offer!


Invaluable Info

Gary Franz

This is something that I would have never thought of in becoming a copywriter. Very informative and useful.


The right way to offer your service to whale clients

Felix Low

Roy will teach how you can bundle up your services to the right clients using his personal method. If you want to know how Roy able to charge so much, this video is a must.


Roadmap to build a core offer part 2

Tomislav Winkler

Incredible help, awesome questions to guide you through one of the most dreaded things for introverts: Talking to clients.


My GUYS — Super Thorough Walkthrough of How to Create a Core offer

James Weiss

I can't say enough about this 3-part series. It had me thinking about my copywriting career in a completely different way. Suddenly, making 6-figures as a copywriter doesn't seem so farfetched.

This, along with High Velocity Copywriting, will take you far if your willing to put in the work and implement these strategies.

Big thanks to Roy for making such an insanely valuable course!


The Copywriter's Roadmap To Building A Core Offer Review

Brian Colborne

This is a rare find and will help struggling copywriters, or even other marketing oriented entrepreneurs to succeed dramatically.. by specializing in their ideal prospects major problem...and building a business around solving that one problem...


I think this saved my life

Roya Ball

I was that person pretty much saying, "Yeah, whatever copywriting work you need, I want to do." Needless to say that wasn't working. Well, this course got my head on straight.

This course covers A LOT of information. It goes in detail on the types of copy, their purpose, why they're useful to clients, what you should charge for them, and more. By covering so much information, the core offer and what problem a type of copy solves is pretty much laid out for you.

What I got from this course is that it's WAY better to focus on one skill and doing that one skill really well. I had heard that before, but it didn't really get through to me. This course clearly laid out WHY you should build your offer based on one core skill. I'm so glad I watched this because I finally get why this strategy is much better and I feel more confident about approaching clients because I don't have to think too much about what I'm going to say, what service I think a client needs, or having to learn how to write every single type of copy.

Basically, this course gave me clarity and reduced so much stress for me.

By the way, I've been in like two other "copywriting" courses/libraries and they sucked.

But I can tell you 100% that Roy Furr's content is like the bomb. 👍


Such an eye opener!

Kris Kitelinger

It was worth every penny just to be introduced to the WWFF Fallacy.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing [email protected]. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

The Copywriter's Roadmap To Building A Core Offer
is available exclusively for BTMSinsiders members

Learn More
Join Now