The Client-Getting Blueprint, Roy Furr

The Client-Getting Blueprint

Build a thriving client business, step-by-step | taught by Roy Furr | $397.00 value
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The Client-Getting Blueprint is available exclusively for BTMSinsiders members

Course description

If you're sick and tired of wondering where your next client will come from...  There's hope!

You DO NOT have to sit around waiting for a client to call or email.  You don't have to resort to hope and prayer.  You and you definitely should not spam your Facebook and LinkedIn contacts and groups, trying to get anybody to pay you a pittance to work for them.

There's a better way.

A systematic approach to generating real demand for your expertise.  A way to get clients to come to you, cash-in-hand, ready to pay you what you deserve, for the value you can provide.

It's a system.  A process.  A blueprint.

It's designed to take you through the 14 milestones every client business can pass to maximize success.  Starting from wherever you are, and taking you to where you want to go.

It's called the Client-Getting Blueprint.

This will help you launch and grow your client business…

If you want exact steps to follow to launch and grow your client business, The Client-Getting Blueprint is for you.

Every successful client business is based on these fundamental pillars:

  • Get Traffic: Get the attention of the right prospects through both attraction-based organic marketing and paid advertising.
  • Make Conversions: Build a funnel that gets the best prospects on the phone, pre-educated, pre-motivated, and pre-qualified to do business with you.
  • Profit from favorable Economics: Create a solution for your prospect’s problem that’s worth paying big money for.
  • Fulfill on the Value: Actually serve your clients, deliver value, and create a remarkable experience.

To launch your client business, you must lay your foundation in each of these areas first.  Then you revisit each area to build and scale the business, expanding, improving, and optimizing it as you go.

The Client-Getting Blueprint is built from the ground up to help you achieve all of this, starting effectively at zero…

Like every other BTMSinsiders training title, it focuses first and foremost on proven effective strategies.

The training is built to apply to ANY client business, regardless of industry.  That means if you’re a copywriter or marketing agency like many in my core audience, you’ll quickly see how this applies to you.  And yet, if you’re in any other industry, you’ll find you can easily adapt these principles and strategies to build your business, too.

This training is built for action-takers.  

It’s full of simple, direct worksheets that help you ask the important questions to build your client business.  All you have to do is follow the video, fill in the simple worksheets, and your action plan for launching and growing your business will be laid out before your eyes.

The Client-Getting Blueprint is a SUBSTANTIAL training…

… And it is still in development, with new content being added consistently to the BTMSinsiders catalog.

You can start with what’s available now, and get access to everything else as it’s added to the ever-expanding library of BTMSinsiders training.

The Client-Getting Blueprint is divided to cover the 3 main stages of growing a client business: Launching, Building, and Scaling.

And divided across these 3 stages there are 14 total milestones any client business can go through to scale to its fullest potential.

(Important note: If you just want to be a solopreneur you don’t have to go through all 14 stages.Simply go as far as your goals and aspirations take you.  However every client business that reaches maximum scale will reach all of the 14 milestones.)

Here are the Stages and Milestones [including their current development status]:

Stage 1: Launching Your Client Business

  • Milestone 1: Economics: Starter Offer (V1) [Available Now]
  • Milestone 2: Conversion: Manual & Organic Prospecting Funnel [Available Now]
  • Milestone 3: Traffic: Phase 0 [Available Now]
  • Milestone 4: Value: Putting in the reps [Available Now]

Stage 2: Building Your Client Business

  • Milestone 5: Economics: Next-Level Offer (V2) [In Development]
  • Milestone 6: Conversion: Leadership Marketing [In Development]
  • Milestone 7: Traffic: Phase 1: Traffic Foundation [In Development]
  • Milestone 8: Conversion: The 5-Step Client Funnel [In Development]
  • Milestone 9: Traffic: Phase 2: Core Traffic Sources [In Development]
  • Milestone 10: Conversion: Funnel Optimization [In Development]
  • Milestone 11: Value: Manage the volume [In Development]

Stage 3: Scaling Your Client Business

  • Milestone 12: Economics: Offer V3 [In Development]
  • Milestone 13: Traffic: Phase 3: Scaling Your Traffic [In Development]
  • Milestone 14: Value: Build the business [In Development]

(You can see current training development priorities across the entire BTMSinsiders catalog on our Coming Soon page.)

Start watching now…

Some of the later milestones of The Client-Getting Blueprint are still in development, but you can start watching now with the BTMSinsiders All-Access Pass.

See for yourself. When you join BTMSinsiders, you get The Client-Getting Blueprint included with your membership.


The Client-Getting Blueprint is available exclusively for BTMSinsiders members

Roy Furr
Roy Furr
Founder & Lead Instructor, BTMSinsiders

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.

Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course Curriculum

START HERE: The 30-Day Launch Your Client Business Challenge
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Introduction to The Client-Getting Blueprint
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Reviews (7)

You NEED to take this course if you want to fix your client business.

by Kevin Daniel
This course is not a "tactical" "go here and do this" type of course that gets outdated after few years. With the 30 day challenge, Roy takes you step-by-step through ALL the FUNDAMENTALS behind launching a minimum viable business that you can later scale if you wish to. This course will NEVER get outdated because it doesn't walk you through a "specific" type of client business, but YOUR OWN client business. The business that will allow you to live the life you want to have and be the person you want to be. Thing is, if you already have a client business, there's probably something you've been missing/skipping that's making you struggle... My respects to Roy for putting this together!

The not-so-lazy man's way to (client) riches

by Dean Mackenzie
There's a good reason why there are so many client-getting programs aimed at freelance copywriters: because it's arguably the hardest part of the business! The problem is that most just regurgitate the same old stuff: get "out there", post on social media every day, spruce up your profile on freelancing platforms, and so on. And while that's all useful and might help pay the bills (it did for me), it's unlikely going to attract the bigger clients that will give you a more comfortable income. The Client-Getting Blueprint is a different beast. For starters, the emphasis isn't on tactics, but principles (though this approach goes for many of Roy's programs - the old "give a man a fish" vs "teach a man to fish" argument). So while you're not told who to call or which conferences to go to, you're shown how to handle these and other avenues when it comes to attracting clients. Another big difference: the name might be a little deceiving, since this program goes way beyond "getting clients". This is a complete system that someone with nothing more than an idea or some basic skills in their craft could follow and have a process to hunt down quality clients once they finished. (While I've been around a few years and had some parts of the process already in place, it was still nice to have these validated.) And finally, Roy's very clear about the work needed to put in. This isn't a "turn up for a couple of weeks and be drowning in clients throwing money at you". There's plenty of hard work involved and no guarantee of instant or even short-term success. Roy gives you the system, but you have to implement it. Having gone through everything, I'm revisiting my own process and starting to change it for the better. While I don't expect things will change overnight, I'll be much more confident moving forward with the client hunting game us freelancers have to do.

Success Mindset

by Juanne Osigweh
This course is organized and expositional. It takes you step-by-step from pre-launch through the various business milestones. More importantly, Roy integrates success mindset principles for business and life.
Read more

You NEED to take this course if you want to fix your client business.

by Kevin Daniel
This course is not a "tactical" "go here and do this" type of course that gets outdated after few years. With the 30 day challenge, Roy takes you step-by-step through ALL the FUNDAMENTALS behind launching a minimum viable business that you can later scale if you wish to. This course will NEVER get outdated because it doesn't walk you through a "specific" type of client business, but YOUR OWN client business. The business that will allow you to live the life you want to have and be the person you want to be. Thing is, if you already have a client business, there's probably something you've been missing/skipping that's making you struggle... My respects to Roy for putting this together!

The not-so-lazy man's way to (client) riches

by Dean Mackenzie
There's a good reason why there are so many client-getting programs aimed at freelance copywriters: because it's arguably the hardest part of the business! The problem is that most just regurgitate the same old stuff: get "out there", post on social media every day, spruce up your profile on freelancing platforms, and so on. And while that's all useful and might help pay the bills (it did for me), it's unlikely going to attract the bigger clients that will give you a more comfortable income. The Client-Getting Blueprint is a different beast. For starters, the emphasis isn't on tactics, but principles (though this approach goes for many of Roy's programs - the old "give a man a fish" vs "teach a man to fish" argument). So while you're not told who to call or which conferences to go to, you're shown how to handle these and other avenues when it comes to attracting clients. Another big difference: the name might be a little deceiving, since this program goes way beyond "getting clients". This is a complete system that someone with nothing more than an idea or some basic skills in their craft could follow and have a process to hunt down quality clients once they finished. (While I've been around a few years and had some parts of the process already in place, it was still nice to have these validated.) And finally, Roy's very clear about the work needed to put in. This isn't a "turn up for a couple of weeks and be drowning in clients throwing money at you". There's plenty of hard work involved and no guarantee of instant or even short-term success. Roy gives you the system, but you have to implement it. Having gone through everything, I'm revisiting my own process and starting to change it for the better. While I don't expect things will change overnight, I'll be much more confident moving forward with the client hunting game us freelancers have to do.

Success Mindset

by Juanne Osigweh
This course is organized and expositional. It takes you step-by-step from pre-launch through the various business milestones. More importantly, Roy integrates success mindset principles for business and life.

This is true hand holding at its finest

by Faro Vitale

THE GREATEST CLIENT-BASED BUSINESS STRATEGY YOU'LL EVER LEARN - PERIOD.

by Michael Gibbs
Everything you need to know about how to successfully get clients and build a 6-figure business from scratch is laid out in a detailed step-by-step system within the first four milestones of this training. I can only imagine what Roy has up his sleeve for the other ten milestones yet to be released at the time of me writing this review. One of the best courses you'll take on BTMSInsiders.

Very systematic blueprint

by Blessilda Stoker
Roy has a very systematic way of attracting and managing clients. From the first phone call with a prospect, negotiating, and converting a prospect to a client. If you want to nail your client-getting strategy, then you should take this course.

by Nicole English

The Client-Getting Blueprint is available exclusively for BTMSinsiders members

Roy Furr
Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee. Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know. You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.