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My coach and BTMSinsiders contributor Joseph Rodrigues asked me a favor.
Joseph regularly speaks with both aspiring entrepreneurs AND some of the world’s most successful direct marketers.
He helps his clients build their businesses. Plus he’s launched a training business, piggybacking his successful YouTube channel with over 2 million views.
Now he’s working to translate his viewers on YouTube into an email list he can communicate with on a more personal level, plus make offers to through a channel he control has more control over.
Joseph asked me to share a high-level overview of the most powerful email marketing strategies he could use.
Yes, this includes list-building.
But list-building by itself can be a futile and worthless, even expensive effort, unless you get certain details right.
That’s why in addition to revealing how to get people onto your list, I revealed something even more valuable…
How to increase the average subscriber value of every person on the list.
Which would YOU rather have? An email list of 100,000, or an email list of 10,000?
Superficially, the 100,000 sure looks more attractive.
But what if we added some detail to this?
Which would you rather have? An email list of 100,000 that spends an average of $.50 per subscriber, per month with you… Or an email list of 10,000 that spends an average $6 per subscriber, per month?
Suddenly this looks very different. The bigger email list is a $600,000 per year business, and the smaller is a $720,000 per year business.
Not only that, the business that delivers more value to less subscribers probably does so with less advertising expense PLUS less customer service headaches.
In other words, a smaller email list can actually deliver bigger profits!
Hint, it’s in building the kind of relationships with your email subscribers and readers that predispose them to doing a lot more business with you, now and over a much longer customer lifetime.
This creates a snowball effect.
It builds your email list.
It makes each subscriber more valuable.
Which helps you build your email list more.
While each subscriber becomes even more valuable.
I reveal email marketing strategies developed inside some of the biggest, most successful direct response businesses in the world… That apply all the way down to the one-person, bootstrapped startup just looking to get the right email strategies to get their businesses off the ground.
Video Lesson (01:46:01)
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