Course Description

I was asked to reveal the most important secrets and strategies for building your email list for marketing and sales — here’s what I shared…

My coach and BTMSinsiders contributor Joseph Rodrigues asked me a favor.

Joseph regularly speaks with both aspiring entrepreneurs AND some of the world’s most successful direct marketers.

He helps his clients build their businesses.  Plus he’s launched a training business, piggybacking his successful YouTube channel with over 2 million views. 

Now he’s working to translate his viewers on YouTube into an email list he can communicate with on a more personal level, plus make offers to through a channel he control has more control over.

Joseph asked me to share a high-level overview of the most powerful email marketing strategies he could use.

Yes, this includes list-building.

But list-building by itself can be a futile and worthless, even expensive effort, unless you get certain details right.

That’s why in addition to revealing how to get people onto your list, I revealed something even more valuable…

How to increase the average subscriber value of every person on the list.

Let me ask you this simple question…

Which would YOU rather have?  An email list of 100,000, or an email list of 10,000?

Superficially, the 100,000 sure looks more attractive.

But what if we added some detail to this?

Which would you rather have?  An email list of 100,000 that spends an average of $.50 per subscriber, per month with you…  Or an email list of 10,000 that spends an average $6 per subscriber, per month?

Suddenly this looks very different.  The bigger email list is a $600,000 per year business, and the smaller is a $720,000 per year business.

Not only that, the business that delivers more value to less subscribers probably does so with less advertising expense PLUS less customer service headaches. 

In other words, a smaller email list can actually deliver bigger profits!

In this training, I reveal the real secret to email marketing success…

Hint, it’s in building the kind of relationships with your email subscribers and readers that predispose them to doing a lot more business with you, now and over a much longer customer lifetime.

This creates a snowball effect.

It builds your email list.

It makes each subscriber more valuable.

Which helps you build your email list more.

While each subscriber becomes even more valuable.

I reveal email marketing strategies developed inside some of the biggest, most successful direct response businesses in the world…  That apply all the way down to the one-person, bootstrapped startup just looking to get the right email strategies to get their businesses off the ground.

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    Build Your Email List for Marketing and Sales

    • Video Lesson (01:46:01)

    • A Quick Request

    • Download: Mind Map

Build Your Email List for Marketing and Sales
is available exclusively for BTMSinsiders members

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A TON of Value for Building Your 'Fan Base'!

Wil Reed

More great content from Roy. Time well spent!


You have to take this course!

Ayebanoa Benwari

My love for this course and the clarity. It broke down the email marketing strategy to the basics while showing not just how to build the list but make it profitable. Thanks Roy!


Solid orientation for list building and email marketing

Tomislav Winkler

Getting into email list building as a total beginner can be overwhelming. This training really offers you solid principles and insights to up your list building and marketing.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Build Your Email List for Marketing and Sales
is available exclusively for BTMSinsiders members

Learn More
Join Now