The Value-First Funnel Strategy is available exclusively for BTMSinsiders membersLearn More
It’s becoming harder and harder to close sales with traditional hard-sell closing techniques.
Although prospects are just as happy to buy today as they ever have been, they don’t want to feel like they’re being sold to.
Which begs the question: what works today?
In a world where prospects have access to more choice and more information than ever before, you must help them make the right choice.
Your role is not salesperson, but advisor. As the expert in your market, you are their protector, benefactor, and servant-leader.
This isn’t about not selling. It’s about not leading with selling. It’s about putting your prospect’s needs and desires to make the right buying decision before your need and desire to close them.
It’s about PUTTING VALUE FIRST.
When you do this right, with systematic, education-based marketing, you will close more sales. Not only that, you’ll take the role of thought-leader in your market and industry.
More prospects will turn to you, earlier in the buying cycle, to understand how to get the most out of buying products and services like yours.
And even if they decide to go to a competitor, it will only be after fully evaluating and considering your offer and realizing they are not your perfect prospect.
For those who are your perfect prospect, they will be fully confident that they considered all options, and moving forward with you is their best possible choice. Which will lead to greater customer satisfaction and an ongoing preference for doing business with you.
You’ll learn the principles behind the strategy that you MUST apply to generate maximum sales results.
You’ll get specific content types and templates, and how to use them to educate and motivate your prospects to want to choose to do business with you.
You’ll discover how to tweak your offer to make it more profitable — and use education to justify higher prices in the customer’s mind.
You’ll get an exact map of the universal process every customer or client goes through to make a buying decision.
And you’ll get specific, explicit flow charts for applying The Value-First Funnel Strategy in your next marketing or selling situation, based on real-world examples that have proven themselves with millions-upon-millions in sales.
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For the past few months, I've been promoting blog posts or lead magnets willy-nilly, with no real thought as to how this helps me sell (while the content is ...Read More
For the past few months, I've been promoting blog posts or lead magnets willy-nilly, with no real thought as to how this helps me sell (while the content is still good for authority or credibility building, that's a different matter). So it's not so much the process (though still helpful!) as the mindset behind why you're doing this or that that was the big takeaway for me.Read Less
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