Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together at least 20-40 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

July 2022 Insiders Call:

Email Marketing Partner: Business Blueprint

The Easiest Way to 
Make a Great Income from
Email Marketing Skills?

If you have — or can learn — some BASIC email marketing skills…

You’re about to discover a SIMPLE way to make a great ongoing income.

This has all the upside of being an email copywriter, AND…

  • It’s even more valuable to clients…
  • There are more potential clients for this service…
  • Plus clients NEED to keep you around and keep paying you!

In fact, if you have even novice-level email copywriting and marketing skills…

This might be the easiest way yet I’ve seen to build a freelance career or client business that can earn you a GREAT income every month.

In the last few months, I’ve been hearing murmurs…

Rumors of email copywriters just “giving up” on being email copywriters…

Switching what they offer businesses entirely….

And in doing so, they’ve found…

A brand new opportunity 
and income stream.

Where you can connect with a huge mix of businesses and set up ongoing income — month-after-month — from businesses that love to keep paying you.

The services that you offer each client can take a couple hours per week…

And easily bring you $1,000 to $3,000 (or a lot more) per month — per client.

And since that’s just one client and a handful of hours per week…

… You can start stacking clients.

Let’s say you commit 4 hours per week to each client.  (That’s probably more than enough for the work you do.)

And using what I show you, you create a retainer offer for $2,500 per client per month.

And you only do this client work 4 days per week.

In this scenario, you’d have…

8 clients 
X $2,500 per month 
= $20,000 per month 
recurring income.

Without driving yourself crazy.

(And this is before you even consider building a team or agency, which drastically increases the potential upside.)

Now I don’t know if this is exactly what you will do.  

But I do know this is reasonable — if not cheap — for the value you will provide.  

(For the right businesses, $5,000 to $10,000 or more for the same amount of work might be a bargain.)

And I know that the number of businesses who need someone to step up and fill this role is FAR GREATER than even the businesses who will be interested in talking to “email copywriters.”

Because let’s be honest…

If you’re a copywriter and you’ve ever been asked what you do…

And you say you’re a “copywriter”...

You’re always cringing inside as you say it, because you are worried the person is going to either meet you with a blank stare OR ask, “Is that the C in the circle?”

(And if you haven’t had one of those conversations yet, just know it’s coming!)

But here’s the thing…

You could say something like…

“I partner with small businesses to
through email marketing.”

Elsewhere, I’ve taught the ABC headline formula.  Your headline must make it clear to your Audience that it’s for them, convey a Benefit, and stoke the fires of Curiosity.

Compare “I’m an email copywriter” with the above.

It’s no comparison!

If someone is even mildly interested in making more money for their business with email marketing…


You have their attention.

But here’s the thing…

If you simply transition that headline above into a pitch for your email copywriting services, they’re going to have a BIG objection.

They’re going to suddenly think, “Wait, I still have to do everything else except writing the emails?”

And even the writing bit, they’re a little nervous about — because there’s always the worry that YOUR writing won’t feel like THEM.

You promise to take away their headache but their silent objection is that you’ll be a bigger one.

(I’ve been on the other side of this.  Trust me.  This is a real worry and risk for the business owner.)

They want YOU to be
a trusted partner.

For this role, you honestly don’t have to be that good of a copywriter.

You definitely don’t need A-list copywriting skills to take on top copywriters in beat-the-control challenges.

Sure, bringing better copywriting skills will make your clients love you even more.

And at a bare minimum, you do need to be able to write clear and relevant email content and copy that also asks for action at the end.

But that’s only part of the value they want from you.

They want someone who can say, “I will make sure your business is making the most of the opportunity in email marketing” — and actually fulfill that promise.

Here’s the thing…

Recent research shows
email marketing makes 
$44 for every $1 invested —
4,400% ROI.

There’s a HUGE opportunity in even AVERAGE email marketing.

If you can get a few things right, email marketing is paydirt for the business.

And everything else they do — i.e. social media, online paid advertising, traditional advertising, etc…?

It all FEEDS THE EMAIL MACHINE and makes it more profitable.

Most businesses — unless they are true direct marketers — are under-valuing this most critical element of their business…

→ Their relationship with their leads, prospects, customers, and clients.

When in fact, their relationship with someone who knows them, has expressed interest, and is at least somewhat likely to give them money in the near future is…

The single-most valuable asset 
in their business!

And email marketing is the fastest, easiest, best way to continue to build and tap into the power of this relationship asset.

  • Building the email list — adding prospects and customers.
  • Ongoing communication with the list — nurturing the relationship.
  • Running promotions — creating fast cash flow for the business.

An ongoing program to accomplish just these three things is like easy button profits for the business owner.

And here’s the thing…

Many business owners have gotten a taste of this.

Many business owners understand this, on at least some level.

But many of those business owners are NOT marketers (and don’t really want to be), so… 

They know they’re 
under-utilizing and under-leveraging 
the power of email marketing…

Which is where YOU come in.

You are going to show up and offer to help.

Not to write one or two campaigns.

Or to write a handful of emails they don’t quite know what to do with.

You’re going to show up and offer to be their Email Marketing Partner.

And when they say they’re interested, you’ll know exactly what offer to make.

And you’ll know exactly how to step into their business to help them generate more sales and profits from email marketing.

While ALSO building their relationship with their prospects and customers, month-after-month, year-after-year.

Generating more success WITH them — ongoing results and income for you both.

  • It’s easy — you just need to understand basic email marketing.
  • It’s consistent work — get a client, keep them for years.
  • You can make a great income — each client adds up!


Let me hand you 

Email Marketing Partner: Business Blueprint walks you through what you need to know to start making money from this opportunity, almost immediately.

Whether you’re looking to do this on the side or full-time, build a freelance career or a whole client business or agency.

You’ll know exactly what you need to do.

  • The email marketing skills required to create FAST and ONGOING value for your clients.
  • Structuring retainer deals so each client can lead to years’ worth of paydays.
  • How to get clients and sell your services as an Email Marketing Partner.

It’s all yours in this new training.

Here’s how to get the
Email Marketing Partner:
Business Blueprint…

The Email Marketing Partner: Business Blueprint is the July 2022 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [June 2022 Insiders Call] Zero to $100k

    • Watch Now: Zero to $100k

  • 2

    [May 2022 Insiders Call] Conversion Architecture 101: Three Funnels to Rule Them All

    • Watch Now: Conversion Architecture 101: Three Funnels to Rule Them All

  • 3

    [April 2022 Insiders Call] Content Marketing to Grow Your Business

    • Watch Now: Content Marketing to Grow Your Business

  • 4

    A Quick Request

    • A Quick Request

  • 5

    [March 2022 Insiders Call] 16 Tips to Grow Your Copywriting Business

    • Watch Now: 16 Tips to Grow Your Copywriting Business

  • 6

    [February 2022 Insiders Call] Copywriter Client Onboarding

    • Watch Now: Copywriter Client Onboarding

  • 7

    [January 2022 Insiders Call] Small Work, Big Productivity

    • Watch Now: Small Work, Big Productivity

  • 8

    [December 2021 Insiders Call] Freedom Through Copywriting

    • Watch Now: Freedom Through Copywriting

  • 9

    [November 2021 Insiders Call] Finding Gold in Your Funnel Stats

    • Watch Now: Finding Gold in Your Funnel Stats

  • 10

    [October 2021 Insiders Call] Training Your Subconscious Success Mechanism

    • Watch Now: Training Your Subconscious Success Mechanism

  • 11

    [September 2021 Insiders Call] Freelance Copywriter Websites

    • Watch Now: Freelance Copywriter Websites

  • 12

    [August 2021 Insiders Call] Hiring a Superstar Virtual Assistant

    • Watch Now: Hiring a Superstar Virtual Assistant

  • 13

    [July 2021 Insiders Call] "Welcome Mat" Funnels to Get New Customers

    • Watch Now: "Welcome Mat" Funnels to Get New Customers

  • 14

    [June 2021 Insiders Call] Strategic Email Marketing for Copywriters

    • Watch Now: Strategic Email Marketing for Copywriters

  • 15

    [May 2021 Insiders Call] The Podcast PR Blueprint

    • Watch Now: The Podcast PR Blueprint

  • 16

    [April 2021 Insiders Call] Client Offers Hotseats

    • Call Recording (01:03:50)

    • Download Mind Map and PDF for Client Offers Hotseats

  • 17

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Watch Now: Facebook Strategy for Copywriters ft. Bob Regnerus

    • Get Bob's Book & The Presentation Slides

  • 18

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Watch Now: The 6-Step Belief-Shifting Framework

  • 19

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Watch Now: Know Thy Customer

  • 20

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Watch Now: Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails

  • 21

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv

  • 22

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Watch Now: Backwards Facebook Ads Copywriting

  • 23

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Watch Now: Writing Powerful Bullets and Fascinations

  • 24

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map

  • 25

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator

  • 26

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad

  • 27

    [August 2020 Insiders Call] My System to Get Testimonials

    • Watch Now: My System to Get Testimonials

  • 28

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)

  • 29

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Watch Now: Cash for Copy Reviews

  • 30

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Watch Now: Email Copywriting Prompts

  • 31

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map

  • 32

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map

  • 33

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map

  • 34

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map

  • 35

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides

  • 36

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now



Huge Treasure Trove of Email Ideas

Jessica Ralph

This training was amazing. I was coming up with so many of my own ideas in the market I'm writing in as I went through. Had to keep pausing to take notes!

A lot of ideas I've heard before but framed in different ways or with different specific examples. Email ideas are one of those things that are always good to hear over and over again so they get in your brain and you can use them when needed without having to go back to a list.

I'll be coming back to this, again and again, to get ideas whenever I need to write an email and don't have an idea that pops into my head right away.


Quick, Insightful, and Incredibly High in Value!

Yamna Malik

This was my first BTMS Insiders lesson and I'm amazed at how much value Roy delivered within one hour! I've taken so many notes!

The best part was learning how effectively the process works, and it's 10x easier too! There were a lot of gold nuggets thrown in there about hooks, story angles, and creating the perfect offer.

I'm ready to practice Roy's technique and take a crack at a couple of ads!


Email Copywriting Prompts Is Great!

Laurie Wright

At first I was sad these weren't the typical swipe copy templates, but as usual Roy knows what he's doing! This is so much better.

Thanks for another great course Roy!


Helped me Understand the hidden secrets behind the acquisition wheel

Muhammad Huzaifa

Roy put total energy and effort to help me understand why successful are successful. Why they're going and growing successfully. Mamma mia, highly recommended.


Really liked this one!

Chris Humphrey

This was packed with great and actionable info. Can't wait to put it into action!


These Prompts are like Crack Cocaine!!!

Mohammad Wasim

You can play around with one or two of these more than 30 prompts and easily come up with a sequence.


Great Freelance Website Training!

Sean Van Zant

I like the way you gave alternative website content pages that are essential for a website. Rather than the optional, popular website architecture. 

And that most copywriter websites don't convert very well. 

You also gave a solution for helping copywriters convert prospects that come to their site through a funnel.


Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. 

His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. 

Don’t miss these.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now