Course Description

Now, Even More Value
from Your BTMSinsiders Training!

I’ve always tried to make BTMSinsiders training at least somewhat interactive.  There’s a Q&A functionality.  Some of the training is delivered as live webinars.  When it’s possible, I’ll answer any questions that come in.  And yet…

I wanted to make the interactive part of BTMSinsiders even more valuable to you…

So I’ve added monthly Insiders Calls, as an exclusive benefit on top of your BTMSinsiders training.

These are two-part monthly calls…

In part one of each call, we cover the Special Topic of my choice.  (And based on member input.)  I put together at least 20-40 minutes worth of content.  And I let loose, holding nothing back as I share on the call.

Then in part two, I’m 100% dedicated to YOU, to sharing whatever will be of the greatest benefit to you.  Answering your questions.  Letting you hop on for a hot seat.  Going deeper into what I’ve just covered.  Whatever — I take requests!

June 2022 Insiders Call:

How to Build a
Six-Figure Business

I remember the feeling

There I was, making $11 per hour, answering ANGRY customer service calls…

Working for the local gas company.

Someone doesn’t pay their gas bill all winter — and on the first warm day of spring, we go out and shut off their service…

They’re pissed…

And so they call the gas company, and start SCREAMING at the first person who picks up.

And there I was, on the other end of the line.

That was ME they were screaming at.

I was getting my ear chewed off like this customer was Mike Freaking Tyson…

Because somehow it was MY PROBLEM that THEY didn’t pay their gas bill.

So, yeah — that sucked.

My only solace was that near the end of my shift, the phones would always slow down.

I had time between calls, and I decided to use that time.

That’s when I started reading about the skill I would go on to start my business around…


I KNEW I wasn’t a fit for the normal work world — long before this discovery.

I’d spent enough time in cubicle farms — starting with visiting my mom at work, then in early call center jobs — that I knew I didn’t belong there.

But, I had no clue how I’d make my escape.

Entrepreneurship didn’t even really register for me.

I always imagined I’d just be stuck in a J-O-B forever, because I didn’t have a clear alternative.

Until I discovered that there were these people called copywriters…

Who worked on their own, from home or wherever they wanted…

And sold their work to businesses, who would pay a lot of money.

In fact, I heard that there were even copywriters who were…

Easily clearing $100k per year!

That sounded like an absolute fortune to me at the time.


That was about 5X what I was making…

And to do it from home, with no boss, no office, nobody monitoring when I’m clocking in and out?

… And no angry deadbeat customers calling to yell at me for something I had NOTHING to do with?

Sign me up!

But it wasn’t that easy.

And I ran into a lot of the same obstacles others run into.

I mean, I didn’t even have any experience in marketing.

I didn’t have copywriting skills.

But I’d soon figure out that was the LEAST of my problems.

Because even as you grow whatever skill it is you’re going to sell…

Whether that’s copywriting or something else entirely…

There’s so much more that goes into launching and building a six-figure business than just knowing how to do the skill you’re selling.

You can have all the skill in the world — or the best dang product — and it’s no guarantee you’ll get the clients or buyers you need to build a six-figure business.

In fact, I quickly learned you can have the exact skill you plan to sell and STILL slam right into a brick wall and stop making any progress in building your business.

  • At first I struggled to get ANY clients…
  • Then I struggled to get MANY clients…
  • Then just when everything was starting to go well, I self-sabotaged…

That last one hurt the worst.

Because I felt like I knew better.

At least, I should have.

But there I was, fully capable, and still blowing it.

That’s when I started to learn the lesson that your subconscious mind and your head trash can have as big of an impact on your success as ANYTHING in the external world.

I discovered that the foundation of your successful six-figure business MUST be built INSIDE YOU first, before you can ever build it out in the world.

Yes, there are some core strategies that you must implement outside of yourself.

But what makes everything work is what’s going on INSIDE YOU.

After a couple years of figuring it out…

I learned the secrets 
to a consistent 
six-figure business…

And since then, I’ve managed to maintain a consistent six-figure income from my business…

In less than 40 hours per week…

By following a few fundamental principles and strategies.

And while these come from my business, selling copywriting services…

They’re easily transferable to other businesses — especially those selling your expertise or services.

I’ve shared these often, in private coaching sessions.

And I’ve helped others build their business, far faster and with less mistakes than I made.

But I’ve never sat down and laid out these CRITICAL principles and strategies, in quite this way.

Designed to take you from ZERO to $100k as fast as possible.

What you need to know to build a rock solid business, from the inside out.

Plus avoid all the most common mistakes that plague many new entrepreneurs.

And now I’m sharing it in this special training.

The #1 thing you’ll get:

There are a lot of TACTICS that can be used in growing a business from Zero to $100k and beyond.

But here’s the thing…

While I could teach you tactics all day long, that’s how you hit the brick wall.

You try the tactics, and maybe they work — a little bit.

But if you don’t change your thinking and mindset…

You’re like a monkey banging a hammer.

You might build something.

But even if you do, you don’t know why it worked, and your next swing is just as likely to smash it down as add to it.

If you build CONFIDENCE on the right foundation FIRST, you’ll know what the heck you’re doing, and why it works.

So you can build a stronger business from one day to the next.

From Zero to $100k and beyond.

Here’s how to get
Zero to $100k:
How to Build a Six-Figure Business…

Zero to $100k is the June 2022 Monthly Insiders Call for BTMSinsiders members.

This exclusive benefit of membership — included as part of the BTMSinsiders All-Access Pass — allows you to participate in the training live, plus gives you access to all past Insiders Calls recordings.

How to attend live…

The best way to make sure you get an invite for the monthly Insiders Calls is by having an active BTMSinsiders All-Access Pass.  

You'll get an invite to register before the call.  Plus you can always check in the Course Contents at the bottom of this page for the next webinar registration link.

Access the recordings…

The archive of monthly calls is yet another added benefit of the BTMSinsiders All-Access Pass.  

As an all-access pass holder, you can catch the call afterwards — via the recording — if you couldn’t attend live.  Plus you’ll get unlimited access to all prior months’ calls, listed at the bottom of this page.

PLUS: More bonus content...

In addition to the monthly Insiders Calls, I'll occasionally add bonus content to this page.  When I have similar short-form content that's not quite an entire course in itself, I will add it here.  Which will automatically make it available to you, as part of your membership.

Click here to learn more about the BTMSinsiders All-Access Pass.  

Thank you for being part of BTMSinsiders!

Founder & Lead Instructor, BTMSinsiders

Roy Furr

"I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward. To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising. As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005. Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.

Course curriculum

  • 1

    [June 2022 Insiders Call] Zero to $100k

    • Watch Now: Zero to $100k

  • 2

    [May 2022 Insiders Call] Conversion Architecture 101: Three Funnels to Rule Them All

    • Watch Now: Conversion Architecture 101: Three Funnels to Rule Them All

  • 3

    [April 2022 Insiders Call] Content Marketing to Grow Your Business

    • Watch Now: Content Marketing to Grow Your Business

  • 4

    A Quick Request

    • A Quick Request

  • 5

    [March 2022 Insiders Call] 16 Tips to Grow Your Copywriting Business

    • Watch Now: 16 Tips to Grow Your Copywriting Business

  • 6

    [February 2022 Insiders Call] Copywriter Client Onboarding

    • Watch Now: Copywriter Client Onboarding

  • 7

    [January 2022 Insiders Call] Small Work, Big Productivity

    • Watch Now: Small Work, Big Productivity

  • 8

    [December 2021 Insiders Call] Freedom Through Copywriting

    • Watch Now: Freedom Through Copywriting

  • 9

    [November 2021 Insiders Call] Finding Gold in Your Funnel Stats

    • Watch Now: Finding Gold in Your Funnel Stats

  • 10

    [October 2021 Insiders Call] Training Your Subconscious Success Mechanism

    • Watch Now: Training Your Subconscious Success Mechanism

  • 11

    [September 2021 Insiders Call] Freelance Copywriter Websites

    • Watch Now: Freelance Copywriter Websites

  • 12

    [August 2021 Insiders Call] Hiring a Superstar Virtual Assistant

    • Watch Now: Hiring a Superstar Virtual Assistant

  • 13

    [July 2021 Insiders Call] "Welcome Mat" Funnels to Get New Customers

    • Watch Now: "Welcome Mat" Funnels to Get New Customers

  • 14

    [June 2021 Insiders Call] Strategic Email Marketing for Copywriters

    • Watch Now: Strategic Email Marketing for Copywriters

  • 15

    [May 2021 Insiders Call] The Podcast PR Blueprint

    • Watch Now: The Podcast PR Blueprint

  • 16

    [April 2021 Insiders Call] Client Offers Hotseats

    • Call Recording (01:03:50)

    • Download Mind Map and PDF for Client Offers Hotseats

  • 17

    [BONUS] Facebook Strategy for Copywriters ft. Bob Regnerus

    • Watch Now: Facebook Strategy for Copywriters ft. Bob Regnerus

    • Get Bob's Book & The Presentation Slides

  • 18

    [March 2021 Insiders Call] The 6-Step Belief-Shifting Framework

    • Watch Now: The 6-Step Belief-Shifting Framework

  • 19

    [February 2021 Insiders Call] Special Topic: Know Thy Customer

    • Watch Now: Know Thy Customer

  • 20

    [BONUS] Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Watch Now: Writing High-Converting Facebook-Compliant Copy ft. Ed Reay

    • Download Ed's Hyper-Compliant Viral Ad Framework + Get His Emails

  • 21

    [BONUS] Get Retainer Copywriting Clients & Get Paid Every Month ft. Shiv Shetti

    • Webinar Recording (1:03)

    • Get the Flaming Camel case study and connect with Shiv

  • 22

    [January 2021 Insiders Call] Special Topic: Backwards Facebook Ads Copywriting

    • Watch Now: Backwards Facebook Ads Copywriting

  • 23

    [December 2020 Insiders Call] Special Topic: Writing Powerful Bullets and Fascinations

    • Watch Now: Writing Powerful Bullets and Fascinations

  • 24

    [November 2020 Insiders Call] Special Topic: The Hot SECS Method for More Emotional Copywriting

    • Call Recording (55:44)

    • Download Worksheet & Mind Map

  • 25

    [October 2020 Insiders Call] Special Topic: The Magic Number Secret to Maximum Customer Acquisition

    • Call Recording (59:28)

    • Download Mind Map & Magic Number Calculator

  • 26

    [September 2020 Insiders Call] Why Ads Worked analysis of Gary Halbert's famous "Illegal Sexual Stimulant" TOVA Perfume Launch Ad

    • Call Recording (1:04:28)

    • Download the Gary Halbert "Illegal Sexual Stimulant" Tova Perfume Ad

  • 27

    [August 2020 Insiders Call] My System to Get Testimonials

    • Watch Now: My System to Get Testimonials

  • 28

    [August 2020 Bonus Content] Breakthrough Marketing Secrets Ask-Me-Anything (AMA) Call

    • Call Recording (1:32:02)

  • 29

    [July 2020 Insiders Call] Special Topic: Cash for Copy Reviews

    • Watch Now: Cash for Copy Reviews

  • 30

    [June 2020 Insiders Call] Special Topic: Email Copywriting Prompts

    • Watch Now: Email Copywriting Prompts

  • 31

    [May 2020 Insiders Call] Special Topic: Writing Transformational Copy

    • Call Recording (55:49)

    • Download Mind Map

  • 32

    [March 2020 Insiders Call] Special Topic: Strategic Thinking in a Time of Crisis

    • Call Recording (1:02:03)

    • Download Mind Map

  • 33

    [April 2020 Insiders Call] Special Topic: 2 Simple Secrets for More Effective Copy

    • Call Recording (44:09)

    • Download Mind Map

  • 34

    [February 2020 Insiders Call] Special Topic: Selling Expert Services

    • Call Recording (49:18)

    • Download Mind Map

  • 35

    [February 2020 Bonus Content] BTMSinsiders Pricing & Content Survey: Key Takeaways

    • Video Lesson (34:12)

    • Download Slides

  • 36

    [January 2020 Insiders Call] Special Topic: Client Getting

    • Call Recording (54:01)

    • Download Mind Map

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now



Huge Treasure Trove of Email Ideas

Jessica Ralph

This training was amazing. I was coming up with so many of my own ideas in the market I'm writing in as I went through. Had to keep pausing to take notes!

A lot of ideas I've heard before but framed in different ways or with different specific examples. Email ideas are one of those things that are always good to hear over and over again so they get in your brain and you can use them when needed without having to go back to a list.

I'll be coming back to this, again and again, to get ideas whenever I need to write an email and don't have an idea that pops into my head right away.


Quick, Insightful, and Incredibly High in Value!

Yamna Malik

This was my first BTMS Insiders lesson and I'm amazed at how much value Roy delivered within one hour! I've taken so many notes!

The best part was learning how effectively the process works, and it's 10x easier too! There were a lot of gold nuggets thrown in there about hooks, story angles, and creating the perfect offer.

I'm ready to practice Roy's technique and take a crack at a couple of ads!


Email Copywriting Prompts Is Great!

Laurie Wright

At first I was sad these weren't the typical swipe copy templates, but as usual Roy knows what he's doing! This is so much better.

Thanks for another great course Roy!


Helped me Understand the hidden secrets behind the acquisition wheel

Muhammad Huzaifa

Roy put total energy and effort to help me understand why successful are successful. Why they're going and growing successfully. Mamma mia, highly recommended.


Really liked this one!

Chris Humphrey

This was packed with great and actionable info. Can't wait to put it into action!


These Prompts are like Crack Cocaine!!!

Mohammad Wasim

You can play around with one or two of these more than 30 prompts and easily come up with a sequence.


Great Freelance Website Training!

Sean Van Zant

I like the way you gave alternative website content pages that are essential for a website. Rather than the optional, popular website architecture. 

And that most copywriter websites don't convert very well. 

You also gave a solution for helping copywriters convert prospects that come to their site through a funnel.


Essential viewing if you’re serious ...

Gary Cooper

Roy is simply brilliant at breaking down concepts and ideas into workable chunks and methods you can introduce into your copywriting business. 

His suggestions have saved me many wasted hours - and I’m learning from someone who is walking the talk. 

Don’t miss these.

Members: Rate and review this course.

Roy Furr
Founder, BTMSinsiders

My Guarantee

I personally stand behind the value of BTMSinsiders, with a simple guarantee.  Try us for your first month, at zero risk or obligation. If you're not totally satisfied for any reason, let us know by emailing You'll get a prompt and courteous full refund of your first month's fee. After your first month, cancel anytime and you won't be billed a penny more.

My business runs on a set of core values, and the first is "The Golden Rule." That means we treat others the best way we want to be treated. Whether you love or hate us or our content (or anywhere in between), we will do right by you.

Monthly Insiders Call Recordings + Bonus Content
is available exclusively for BTMSinsiders members

Learn More
Join Now